Around the country, demands for Pepsi to cut Conflict Palm Oil have picked up. Using Twitter, activists and volunteers are hijacking Pepsi’s darkly ironic “#LiveForNow” marketing campaign. Now, they need you to amplify their voice — click on the photos below to retweet these activists and volunteers!
Whether it’s at your local store, like Monika tweeted, or at a big Pepsi sponsored event, like Mike’s, I can guarantee that this type of brandjamming is being heard loud and clear at PepsiCo HQ. Pepsi has spent millions of dollars on advertising this campaign. We don’t have millions of dollars, but millions of people care about protecting forests and are taking action.
Thanks for retweeting and amplifying Mike and Monika this week. And remember, there’s a couple things you can do to help the campaign. The first is to download your own sign and start tweeting at @PepsiCo with YOUR demands and the hashtag #LiveForNow. The second is to follow #LiveForNow on Twitter and continue to retweet more activists around the world. We’ll be in touch with more updates and training opportunities soon!
Thanks for all you do to help push huge corporations, like PepsiCo, to change.
P.S. Not on Twitter yet? Don’t worry, it’s simple to get setup and tweeting in minutes.
5 Minute Guide to Twitter Activism:
Most people have heard about Twitter, but not everybody has an account. Here’s a quick and easy guide to getting setup to Tweet your outrage over Conflict Palm Oil in less than 5 minutes.
2. Create a Tweet! (Be sure to upload your photo by clicking the Camera icon).
3. Post your feelings on PepsiCo’s Conflict Palm Oil use! Use the hashtag #LiveForNow in your Tweet so others can find it.