On April 30, 1952, Mr. Potato Head became the first toy advertised on television.


THE CAMPAIGN WAS ALSO THE FIRST TO BE AIMED DIRECTLY AT CHILDREN; BEFORE THIS, COMMERCIALS WERE ONLY TARGETED AT ADULTS, SO TOY ADVERTISEMENTS HAD ALWAYS BEEN PITCHED TO PARENTS. THIS COMMERCIAL REVOLUTIONIZED MARKETING, AND CAUSED AN INDUSTRIAL BOOM.

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