Kellogg Responds … Palm Oil

Wow, things are really moving in the palm oil sector!

So much has happened since we launched this ambitious campaign to save some of the world’s most important rainforests and the last remaining wild orangutans from “Conflict Palm Oil.” Today is a big step forward. In the face of growing criticism over its use of Conflict Palm Oil, Kellogg has just released a new palm oil sourcing commitment that goes beyond the inadequate standards of “sustainable” palm oil certified by the Roundtable on Sustainable Palm Oil (RSPO).

This would not have happened without you. Your phone calls, posts, tweets and, for some, your visit with Strawberry the orangutan to Kellogg’s headquarters has really made a difference.

Kellogg has taken a step in the right direction by requiring its global suppliers to provide palm oil that is fully traceable and produced without destroying rainforests, draining carbon-rich peatlands, or violating human and labor rights. But a statement of intent is not the same as a binding, time-bound responsible palm oil policy. If Kellogg is serious about achieving responsible palm oil supply chains by December 31, 2015, it will put its words into action with a thorough and rapid implementation plan.

We’re winning—now we need you to help turn this commitment into real action.

Here are three things you can do right now to let Kellogg know that it is doing the right thing, but needs to do more:
1. Call Kellogg at 1-800-962-1413. Here’s a call script you can use:

“Hi, my name is [your name] from [your city]. I’m a [student, mom..] and one of your valued customers! Thanks for making a commitment to require suppliers to protect forests, peatlands and human rights. Please, don’t stop there. We need Kellogg to put its words into action with a thorough and rapid implementation plan for removing Conflict Palm Oil from its products.”

2. Post this message on Kellogg’s Facebook wall:

Hey Kellogg Company, thanks for strengthening Kellogg’s palm oil commitment. Don’t stop there, we need Kellogg to put its words into action with a thorough and rapid implementation plan for removing Conflict Palm Oil from its products. The power is #InYourPalm.

3. Tweet at Kellogg.

The @KelloggCompany’s new commitment is a step in the right direction. Now adopt a plan to cut Conflict #PalmOil. The power is #InYourPalm

Give Kellogg a call now, won’t you?