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The Only African American Automobile Company! ~~ Lonnie G. Bunch at The NMAAHC- in memory of Black History


NMAAHC -- National Museum of African American History and Culture

Lonnie Bunch, museum director, historian, lecturer, and author, is proud to present A Page from Our American Story, a regular on-line series for Museum supporters. It will showcase individuals and events in the African American experience, placing these stories in the context of a larger story — our American story.
A Page From Our American Story
At the dawn of the Automobile Age in the early 20th century, hundreds of small auto companies sprouted up across America as entrepreneurs recognized that society was transitioning from horse-drawn carriages to transportation powered by the internal combustion engine. Some of these early companies grew to become giants that are still with us today, such as Ford and Chevrolet. Many others remained small, struggling to compete against the assembly lines of the larger manufacturers.One such company was C.R. Patterson & Sons of Greenfield, Ohio, makers of the Patterson-Greenfield automobile from 1915 to 1918. Though its name is little recognized today, there is in fact a veryimportantreasontoensure that it is not lost to history: it was, and remains to this day,theonlyAfrican American owned and operated automobile company.

Frederick Patterson with a prototype of the Patterson-Greenfield automobile.

Charles Richard Patterson was born into slavery on a Virginia plantation in 1833. Not much is known about his life on the plantation, and historians have to sift through conflicting reports about how he came to settle in Greenfield, Ohio, a town with strong abolitionist sympathies. Some say his family arrived in the 1840s, possibly after purchasing their freedom; others suggest Patterson alone escaped in 1861. In any case, he learned the skills of the blacksmith and found work in the carriage-making trade, where he developed a reputation for building a high quality product. In 1873, he formed a business partnership with another carriage maker in town, J.P. Lowe, who was white, and eventually became sole proprietor of the renamed C.R. Patterson & Sons in 1893. It was a successful business employing an integrated workforce of 35-50 by the turn of the century, and Charles Patterson became a prominent and respected citizen in Greenfield. His catalog listed some 28 models, from simple open buggies to larger and more expensive closed carriages for doctors and other professionals.

When Patterson died in 1910, the business passed to his son Frederick, who was already something of a pioneer. He was college-educated and was the first black athlete to play football for Ohio State University. He was also an early member and vice president of the National Negro Business League founded by Booker T. Washington. Now, as owner and operator of the enterprise his father started, Frederick Patterson began to see the handwriting on the wall: the days of carriages and horse-drawn buggies were nearing an end.

Early advertisement for the Patterson-Greenfield automobile. At first, the company offered repair and restoration services for the “horseless carriages” that were beginning to proliferate on the streets of Greenfield. No doubt this gave workers the opportunity to gain some hands-on knowledge about these noisy, smoky and often unreliable contraptions. Like his father, Frederick was a strong believer in advertising and placed his first ad for auto repair services in the local paper in 1913. Initially, the work mostly involved repainting bodies and reupholstering interiors, but as the shop gained more experience with engines and drivetrains, they began to offer sophisticated upgrades and improvements to electrical and mechanical systems as well.

This valuable experience allowed C.R. Patterson & Sons to take the next great step in its own story as well as in African American history: in 1915, it announced the availability of the Patterson-Greenfield automobile at a price of $685. From the company’s publicity efforts, it is evident they were bursting with pride:

“Our car is made with three distinct purposes in mind. First — It is not intended for a large car. It is designed to take the place originally held by the family surrey. It is a 5-passenger vehicle, ample and luxurious. Second — It is intended to meet the requirements of that class of users, who, though perfectly able to spend twice the amount, yet feel that a machine should not engross a disproportionate share of expenditure, and especially it should not do so to the exclusion of proper provisions for home and home comfort, and the travel of varied other pleasurable and beneficial entertainment. It is a sensibly priced car. Third — It is intended to carry with it (and it does so to perfection) every conceivable convenience and every luxury known to car manufacture. There is absolutely nothing shoddy about it. Nothing skimp and stingy.”

A child leans out of a 1917 Patterson-Greenfield roadster. Orders began to come in, and C.R. Patterson & Sons officially entered the ranks of American auto manufacturers. Over the years, several models of coupes and sedans were offered, including a stylish “Red Devil” speedster. Ads featured the car’s 30hp Continental 4-cylinder engine, full floating rear axle, cantilever springs, electric starting and lighting, and a split windshield for ventilation. The build quality of the Patterson-Greenfield automobile was as highly regarded as it had been with their carriages.

The initial hope and optimism, however, proved to be fairly short-lived. In an age of increased mechanization and production lines, small independent shops featuring hand-built, high quality products weren’t able to scale up production or compete on price against the rapidly growing car companies out of Detroit. In small quantities, parts and supplies were expensive and hard to come by when major manufacturers were buying them by the trainload at greatly reduced costs. Plus, the labor hours per car were much higher than that of assembly line manufacturers. As a result, the profit margin on each Patterson-Greenfield was low.

A Patterson-Greenfield bus printed with the words 'Greenfield School District'. In 1918, having built by some estimates between 30 and 150 vehicles, C.R. Patterson & Sons halted auto production and concentrated once again on the repair side of the business. But they weren’t done yet. In the 1920s, the company began building truck and bus bodies to be fitted on chassis made by other manufacturers. It was in a sense a return to their original skills in building carriage bodies without engines and drivetrains and, for a period of time, the company was quite profitable. Then in 1929, the stock market crashed and the Great Depression set in. As with many small businesses, sales dried up and loans were hard to obtain. The company, now run by the sons of Frederick Patterson, soldiered on until 1939 when, after 74 years, C.R. Patterson & Sons closed its doors forever.

Sadly, no Patterson-Greenfield automobiles are known to survive today. But we should not let that dim the fact that two great entrepreneurs, Charles Richard Patterson and his son Frederick Patterson built and sustained a business that lasted several generations and earned a place not just in African American history, but in automotive history as well.

 Portrait of Lonnie Bunch All the best,
Signed by Lonnie Bunch
Lonnie Bunch
Director

The National Museum of African American History and Culture is the newest member of the Smithsonian Institution’s family of extraordinary museums. The museum will be far more than a collection of objects. The Museum will be a powerful, positive force in the national discussion about race and the important role African Americans have played in the American story — a museum that will make all Americans proud.

P.S. We can only reach our $250 million goal with your help. I hope you will consider making a donation or becoming a Charter Member today.

African Americans in Full Color – in memory of Black History


NMAAHC -- National Museum of African American History and Culture

Lonnie Bunch, museum director, historian, lecturer, and author, is proud to present A Page from Our American Story, a regular on-line series for Museum supporters. It will showcase individuals and events in the African American experience, placing these stories in the context of a larger story — our American story.A Page From Our American Story

African Americans in Full Color

In the first half of the twentieth century, Americans became fascinated with photo journalism. Pictures were literally “worth a thousand words” as full-color magazines and tabloid newspapers became the rage.

Publications targeted to African American audiences that featured illustrations and photographs began appearing in the early 1900s. One of the earliest to effectively use illustrations and photography was The Crisis, the official publication of the NAACP. Seeking to educate and inform its readers with scholarly articles, the covers of the journal and its entertainment section were designed to appeal to the masses of African Americans.

In the 1930s, we see pictorial magazines such as Abbott’s Monthly, published by Robert Sengstacke Abbott, the founder of the Chicago Defender newspaper, and Flash, which billed itself as a “weekly newspicture magazine.” Published in Washington, D.C., Flash contained a mixture of news, gossip and advertisements and articles on racial issues, providing an overview of the highs and the lows of Black life in the 1930’s.

In 1942, African American businessman John H. Johnson founded the Johnson Publishing Company, a corporation that would go on to publish the well-known magazines Ebony, Jet, Tan, and Ebony Jr. The magazines promoted African American achievements and affirmative black imagery in popular culture, which appealed to readers … and to advertisers. Mr. Johnson was a savvy businessman and used the statistics of a rising black middle class to persuade companies and businesses that it was in their economic “self-interest” to advertise in his magazines to reach African American consumers.

With the success of the Johnson Publishing Company’s magazines, other magazines targeted to African Americans quickly came on the scene. For example, in 1947 Horace J. Blackwell published Negro Achievements, a magazine highlighting African American success articles and featuring reader-submitted true confessions stories. After Blackwell died in 1949, a white businessman named George Levitan bought the company and renamed the publication Sepia. This publication featured columns by writer John Howard Griffin, a white man who darkened his skin and wrote about his treatment in the segregated South, that eventually became the best-selling book Black Like Me.

Whether featuring positive images of African Americans, inspiration stories, news features or commentaries on racism, the rise of African American magazines defied long-held racial stereotypes through rich storytelling, in-depth reporting, and stunning photography.

Due to a variety of economic, editorial, and other factors, most of these magazines have ceased being published. Yet today some African American magazines are still a thriving part of popular culture. Johnson Publishing Company’s Ebony and its digital sites reach nearly 72% of African Americans and have a following of over 20.4 million people.

 dd-enews-temp-lonnie-bunch-2.jpg All the best,

Lonnie Bunch
Director

P.S. We can only reach our $250 million goal with your help. I hope you will consider making a donation or becoming a Charter Member today.

To read past Our American Stories, visit our archives.

What the President did for Bristol Bay, AK – 2014 – a reminder


The President took action to pThis is Bristol Bay, Alaska, a national treasure that President Obama is protecting for all of us.rotect a place called Bristol Bay, Alaska. Here’s why that matters:

It places a national treasure — and one of the nation’s most productive fisheries — off limits for oil and gas leasing. Alaskans have been fighting to preserve Bristol Bay for decades. Today, we got it done.

Bristol Bay helps to produce 40 percent of America’s wild-caught seafood each year. It supports $2 billion every year in commercial fishing, and supports good jobs in sport-fishing and tourism.

These waters are beautiful and valuable, and today’s action will ensure that future generations will be able to enjoy their bounty.

It’s a big deal. Watch the President’s announcement, and take a look at these photos of the place this Administration just took definitive action to protect:

Please click on link above for more amazing pictures and information

 

This is Bristol Bay, Alaska, a national treasure that President Obama is protecting for all of us.

A humpback whale with shearwater birds in Bristol Bay.

A humpback whale with shear water birds in Bristol Bay.

The beautiful Bristol Bay helps to produce 40% of America's wild-caught seafood every year.

The beautiful Bristol Bay helps to produce 40% of America’s wild-caught seafood every year.

Thanks,

Sally

Secretary Sally Jewell
Department of the Interior
@SecretaryJewell

Basic Tips for saving water in Washington …from USA.gov


fixLeakFaucet_LgSaving Water Partnership

Seattle and participating water utilities

Many people think that having an environmentally friendly house means spending thousands of dollars on solar panels or planting a garden on the roof to keep the house cool during the summer time.
That’s not really the case. There are many things you can do to help the environment without having to transform your home, or even spend too much money. In fact, you might end up saving hundreds of dollars per year in the process.

For more information click on the link below
http://www.USA.gov

http://www.savingwater.org

chief victims of global warming are women

women walk miles for water and gather the firewood … and women grow the food

DACA Works … a reminder


By

Every State Would Benefit Economically From The President’s Immigration Directives

DACA, DAPA, and DACA expansion could have a huge economic impact on all Americans, according to a new state-by-state analysis from the Center for American Progress. President Obama’s immigration directives to defer the deportation of millions of undocumented immigrants would grow the US economy by $230 billion over 10 years. That is, so long as it is allowed to be implemented fully.

CAP’s report analyzed the impact the three deferred action programs will have on state GDP, gains in income, and creation of jobs over 10 years in 37 different states and Washington DC. In Texas, for example, more than half of the 1.5 million undocumented immigrants in the state are eligible for the programs. The graphic below shows what that would mean in economic terms:

Speaking of Texas, it is leading a coalition of 26 states that are suing the administration to block the implementation of DACA expansion and DAPA. All 26 states involved in the lawsuit stand to gain economically if their lawsuit is unsuccessful, and Texas stands to gain the second most of any state. The reason states will see such economic gain from the implementation of DACA, DAPA, and DACA expansion is the same reason the entire country will benefit from the programs: more than half of the undocumented population have been in the country for more than 13 years, and the vast majority are already contributing to our society by working in our farms, factories, restaurants, and hotels. If the millions of people already contributing to our economy are allowed to come out of the shadows, they will enjoy wage increases and better workplace protections, which, in turn, will give them more money to put back into our economy.

As 2016 approaches, many GOP candidates are gearing up to repeat the same immigration mistakes as those who came before them. Mitt Romney’s deputy campaign manager explained yesterday how Romney’s anti-immigration rhetoric hurt him in 2012 and warned current GOP candidates not to repeat his mistake. While anti-immigrant rhetoric may play well at a primary rally, it has proven to alienate everyday Americans.

BOTTOM LINE: The entire country stands to benefit economically from President Obama’s immigration directives. Allowing millions of hardworking people to live without fear of deportation would raise their wages and give them the protections they deserve, which would in turn benefit the entire country. And as presidential primary season gets underway, the Republican candidates seem poised to repeat the same extreme positions as those who came before them.

first posted in 2015