Carbon Cycle | Be a Seed for Change

Choose the one that best describes how you spend your free time:
Working in my garden and tending to my lawn.

Lying on a beach or teeing it up on the golf course.

Playing in the snow or reading a book by the fireplace.

Playing video games or watching the latest blockbuster.

Enjoying a book on my e-reader.
Answer just a few questions like this and you’ll be on your way to getting cooler and smarter about carbon.
We’re calling it 20/20/20: Choose from 20 ways to make planet-friendly changes in your home, on the go, and with what you eat and buy, and in 20 days, you’ll be on the path to 20 percent less carbon. It’s like your own personalized carbon Couch-to-5k. And just like the Couch-to-5K challenge can help people trim pounds, the 20/20/20 challenge can help you trim carbon. And there’s plenty of carbon to lose—our day-to-day activities are pumping too much carbon into the air and it’s having a dangerous effect on our climate.
Odds are you’re already pretty cool and smart when it comes to your everyday energy decisions. But even the most carbon-conscious consumers can find easy ways to help save the planet—and save a little dough while you’re at it.
Find out how you can do your part by taking our 20/20/20 challenge and get a FREE sticker.

We’ve done the homework for you. For two years, our team of scientists did research and crunched numbers to come up with the most effective ways for people like you and me to combat global warming every day—and they even help identify what things we shouldn’t worry about. The answers may surprise you.
Don’t sweat the small stuff. Learn whether your choice in light bulbs or your driving habits make a bigger difference. Just a few easy changes add up fast—and if 20 of your friends do it… or 20,000… or 200 million…then we’re talking serious impact.
You’ve only got your carbon to lose. Thanks for being so cool and smart!
Sincerely,

Suzanne Shaw Co-author of Cooler Smarter: Practical Steps for Low-Carbon Living
P.S. Check out our infographic to see how your everyday changes scale up to big-time impact.

20 ways, 20 days, 20% less carbon.

Get cooler and smarter — and get a free sticker!

Save money. Improve your health. And help save the planet while you’re at it.Sound like a get-rich quick scheme? It’s actually our practical guide to reducing global warming-causing carbon emissions—and your ticket to a cooler, smarter lifestyle.

Backed by two years of research and analysis, we’ve determined the best ways that anyone can combat global warming in their daily lives, from carbon-cutting newbies to experts.

Get your own personalized tips—choose from 20 ways, and in 20 days, you’ll be on the path to 20 percent less carbon.

Just answer a handful of questions about you, your home, how you get around, and what you eat and buy. Our scientists have done the rest for you. Then we’ll send you a FREE sticker to broadcast how cool and smart you are so more people can join you in making their own changes.

You may be surprised how quickly a few easy changes can add up. Here’s just one tidbit: if everyone in the United States simply switched from incandescent lightbulbs to CFLs or LEDs, it’d be the equivalent of closing 12 coal-fired power plants for good.

Learn more and geek out on the data with our infographic of a cooler smarter United States.

What have you got to lose? CARBON, of course! Thanks for doing your part to create a low-carbon country.

Sincerely,

Suzanne Shaw
Co-author of Cooler Smarter: Practical Steps for Low-Carbon Living