Tag Archives: Jim Messina

What We’re Fighting For … Jim Messina, BarackObama.com


I know we’ve been asking a lot of you.

In the first major test of this campaign, you delivered.

More than 475,000 people decided to own a piece of this campaign in just our first quarter — a promising sign of what’s to come if we all stay focused and work together.

We’ll be in touch with more information as we continue to crunch the numbers. But for now, I wanted to pass along a quick video I think you’ll like.

If you missed it, the President held a press conference earlier this week. The last few minutes were really something special. It’s a good reminder of why we’re fighting so hard to get him re-elected:

Thanks again. Hope you have a great holiday weekend.

Messina

Jim Messina
Campaign Manager
Obama for America

Deadline: 20,000 new donors … Julianna Smoot, BarackObama.com


This donor-matching drive ends tonight — thanks for taking that first step and owning a piece of this campaign.

But I need your help to get us where we need to be: With more than 15,000 people joining this matching drive so far this week, I’m setting a goal to reach 20,000 before our deadline at midnight.

My team calculated how many new donors this goal translates to in your area. Here’s where we stand:

GRASSROOTS MATCH
Deadline: Midnight tonight
National Goal: 20,000 new donors
Goal in Seattle:   15

One of these people — maybe even someone in your neighborhood — will make their first donation to the campaign because you’re ready to double their impact.

Can you help us meet our goal by pledging to match a first-time gift of $25?

We know that we can compete without compromising our values — measuring our goals not just in dollars raised, but in people who’ve taken ownership of this campaign.

So tonight’s goal is an important one — and you’re a big reason we’re in a position to hit it. People like you are the most effective fundraisers we have right now. You made your first donation simply because someone said, “If you give, I’ll give, too.” Now, it’s your turn.

Donate $25 or more today and help bring in a new donor:

https://donate.barackobama.com/2011-Pledge-Deadline

Thanks,

Julianna

Julianna Smoot
Deputy Campaign Manager
Obama for America

Video: First look at our campaign plan -Jim Messina


I want to show you a quick presentation I’ve been giving to the first staff coming on board here in Chicago, outlining our strategy to win and our overall approach to this campaign.

In the weeks and months to come, we’ll ask grassroots supporters like you to meet with one another and local organizers to take the first steps to victory on November 6th, 2012.

But before we begin meeting in living rooms and backyards across America, it’s important that we communicate with each other about a set of principles for the organization and our overall strategic thinking about how the race will shape up.

The most important aspect is this: Our campaign will be grounded in President Obama’s experience as a community organizer. This notion of ordinary people taking responsibility for the organization at the neighborhood level is not only the way to win, it’s also the way politics ought to work. Our campaign will be an example of innovation and efficiency, but it will also be an example of civic engagement at its best and most rewarding.

Have a look at the briefing, then share it with your friends and neighbors and ask them to help build this campaign with us:

This plan will evolve as we get feedback from grassroots supporters like you over the weeks and months ahead. That’s already happening — as you know, we’ve already started the process of having one-on-one conversations with people in every state to gather thoughts and ideas, and thousands more talks will take place over this spring and summer.

But this briefing should give you a sense of our current thinking about how we’ll build an unprecedented grassroots campaign to win — with you leading it.

Thank you,

Messina

Jim Messina

Campaign Manager

Obama for America