Pinstripe Power: Jeter, Rivera Top List of 10 Most Marketable Players in Baseball

As Major League Baseball prepares for the first pitch of the new season March 31, two New York Yankees– Derek Jeter and Mariano Rivera-are ranked as the two most marketable players in baseball, according to Nielsen and E-Poll’s N-Score ranking. (full story) http://cl.exct.net/?ju=fe3617707165047c721d70&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=

U.S. Console Gaming: The Living Room & Beyond

Today’s video game consoles offer many entertainment options beyond gaming, including Netflix, ESPN3, Pandora, Last.FM and YouTube on some or all platforms. As part of understanding the potential audience for services like these across the entire family, it is important to think about the household location of gaming platforms. (full story) http://cl.exct.net/?ju=fe3517707165047c721d71&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=

State of the Consumer: Wellness Watch & Nutrition Buzz

More consumers are online talking about fresh and unprocessed foods when it comes to healthy eating, and a segment of health enthusiasts are setting trends on ingredients and spices. (full story)  http://cl.exct.net/?ju=fe3417707165047c721d72&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=

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Special Report Consumer 360- Russia 

Why Brands that Invest in Distribution Win in Russia

Russia is easing its way out of the global recession, and its economy is exhibiting signs of recovery. In fact, with a large and expanding middle class, a youthful population, and vast natural resources, most observers agree that Russia is poised to experience strong economic growth. (full story) http://cl.exct.net/?ju=fe3217707165047c721d74&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=  

How to Succeed in Russia

Economic power is clearly moving east. According to the International Monetary Fund, GDP is expected to grow within the BRIC countries 61.3 percent between 2008 and 2012, compared with just 12.8 percent for the G7 nations. Today, global consumption patterns clearly favor developing markets and in Russia, the growth potential is tremendous. (full story )   http://cl.exct.net/?ju=fe3117707165047c721d75&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=     

Testing the Top 7 Innovation Myths in Russia

Russia is a huge economic powerhouse with significant room to grow. Its growing middle class, high education level and developed technology infrastructure make it ripe for opportunity. But innovation myths about Russia are impacting full growth realization. (full story) http://cl.exct.net/?ju=fe3017707165047c721d76&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=

Webinar

U.S. Gaming: A 360-Degree View

Gaming is more diverse and prominent in the U.S. than ever before, with engagement reaching across the three screens and key consumer demographics. In U.S. Gaming: A 360° View, Nielsen will discuss key findings on the state of the video game industry and its interconnections with other forms of media and entertainment – all from a consumer perspective. (download now)   http://cl.exct.net/?ju=fe2e17707165047c721d78&ls=fe031d717664037c75167171&m=fefc1c74716407&l=fe5d15757462067b711d&s=fe241576726c0075751273&jb=ffcf14&t=