Mark Zuckerberg | Be a Seed for Change

Grassroots Campaign Pressures Facebook Over Rape, Assault Imagery

More and more companies are dropping Facebook advertising over the social network’s refusal, heretofore, to address offensive imagery about rape and domestic violence posted by its users. More than a dozen companies have now dropped ads because of Facebook’s apparently permissive attitude toward images like this.

When asked about their policy, a Facebook spokesperson told ThinkProgress that content featuring battered women, rape, and violence falls under “poor taste” or “crude attempts at humor” and therefore does not violate its policies.

Meanwhile, just this weekend Facebook rejected an ad aimed at debunking the false claim that abortion leads to breast cancer because the ad featured the image of a breast. Facebook claimed the educational ad violated a ban on “adult products.”

The ad boycott has been gaining steam as a result of a grassroots campaign launched last week by Women, Action & the Media, the Everyday Sexism Project and other activists. According to Women, Action & the Media, “participants sent over 60,000 tweets and 5000 emails, and our coalition has grown to over 100 women’s movement and social justice organizations.”

This is not the first time in recent weeks that Facebook has come under pressure from progressives. After Facebook founder Mark Zuckerberg founded and bankrolled a political group backing immigration reform that instead spent millions of dollars on ads touting dirty energy production and the Keystone XL tar sands pipeline, progressive groups launched their own ad boycott and even held a protest outside Facebook’s headquarters. Facebook further enraged activists when it then banned ads going after Zuckerberg on the issue. The Zuckerberg group, FWD.us, also came under fire from others in Silicon Valley and two of its founding members — and top funders — dropped out of the group in protest.

BOTTOM LINE: Imagery celebrating rape and domestic violence is not merely in “poor taste” or just a “crude attempt at humor.” It’s time for Facebook to get serious about addressing the offensive and violent imagery posted by some of its users and to learn the difference between “adult content” and educational materials.

Late Breaking Update: Just as we were about to click send, Women, Action & the Media announced an agreement with Facebook:

Facebook addressed our concerns and committed to evaluating and updating its policies, guidelines and practices relating to hate speech, improving training for its content moderators and increasing accountability for creators of misogynist content.

Facebook has also invited Women, Action & the Media, The Everyday Sexism Project and members of our coalition to contribute to these efforts and be part of an ongoing conversation. As part of these efforts, we will work closely with Facebook on the issue of how Community Standards around hate speech are evaluated and to ensure best practices represent the interests of our coalition.

Here’s more from Facebook:

In recent days, it has become clear that our systems to identify and remove hate speech have failed to work as effectively as we would like, particularly around issues of gender-based hate. In some cases, content is not being removed as quickly as we want. In other cases, content that should be removed has not been or has been evaluated using outdated criteria. We have been working over the past several months to improve our systems to respond to reports of violations, but the guidelines used by these systems have failed to capture all the content that violates our standards. We need to do better – and we will.

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Facebook says that hate speech and incitements to violence are banned and will be removed from their site. So why are they maintaining a page called “Riding Your Girlfriend Softly Cause You Don’t Want to Wake Her Up”? And another page about “throwing bricks at sluts” that includes a photo gallery of portraits asking “Bang or Brick”?

There has even been an organized effort to use Facebook’s own reporting system to flag these and other pages that encourage rape and violence against women so they’ll be taken down. But Facebook hasn’t done a thing.

Now, Change.org member John Raines is going straight to the top. He started a petition on Change.org telling Facebook CEO Mark Zuckerberg to take down these pages and take a stronger stand against violence against women.

Will you sign John’s petition to Facebook CEO Mark Zuckerberg? Sign on, and tell Facebook to remove pages promoting rape and violence against women now.

When 1 in 3 American women will be sexually abused and/or assaulted in her lifetime, pages like these — and the reactions they elicit — are downright scary. Tens of thousands of people have “liked” these pages. Some people even use them as platforms to share rape fantasies and receive explicit tactics for how to carry them out.

John has seen the devastating impact of sexual violence and rape firsthand, on his own family. That’s why he created this petition on Change.org to get Facebook to enforce its existing policies and to make it clear that content promoting rape and violence against women violates Facebook’s Terms of Service and won’t be tolerated.

Please sign John’s petition. Tell Facebook to stop providing a platform to promote rape and violence against women.

Thanks for being a change-maker,

– Shelby and the Change.org team

P.S. The Troy Davis petition that we emailed you about earlier this week is being delivered to the Parole Board today with more than 230,000 signatures from Change.org members, in advance of Troy’s final hearing on Monday. We’ll keep you updated.