It’s no surprise that Limbaugh gleefully seized what he saw as an opportunity to say the slur on air. For years, he has used racially-charged rhetoric and other dog whistle tactics to attack minorities on his radio show.

Limbaugh makes his case in this short video:

After a career of tiptoeing to the edge, Limbaugh thought he could finally use this slur with impunity. When a caller followed his example and also said the word “nigga” on air, Limbaugh didn’t advise against it or inquire as to why he’d want to use it in the first place.  Instead, he merely warned the caller “not to try it on the street.”

Watch Limbaugh tiptoe his way to the n-word:  http://youtu.be/K-Gfb3cwHIw

We’d advise Limbaugh not to try it with his remaining advertisers, either—his reckless slurs have already gotten him into trouble.  Last year, after Limbaugh smeared Sandra Fluke as a “slut” and a “prostitute” for advocating that health insurance cover contraception, an effort emerged to educate his advertisers about the content they sponsor.

It’s working—Limbaugh’s advertising sales are way down, and his distribution deal with one major radio station operator, Cumulus Media, may collapse at the end of the year. [3]

You can help keep the pressure on by signing up for our Stop Rush updates. You’ll receive, on average, one email per month with news and ways to take action to hold Rush Limbaugh accountable.

Sign up to stop Rush today:  http://action.mediamatters.org/stop_rush_join

Cynthia Padera Campaigns Manager Media Matters for America

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[1] Limbaugh: After Jeantel’s Interview, “I Can Now” Say “‘Nigga’ With An A” Because “It’s Not Racist” http://mm4a.org/13gGfXg

[2] Rachel Jeantel Responds To Limbaugh’s Use Of The N-Word http://mm4a.org/11WS6eM

[3] On Limbaugh’s Advertiser Losses, Cumulus CEO says: “The Facts Are Indisputable” http://mm4a.org/12aWZ0q