Tag Archives: Super Bowl advertising

~ politics petitions pollution and pop culture

Worst-case scenario … Sherrod Brown


We know that Karl Rove and his special interest friends are going to lie about me and my record in this campaign. And we know they’re going to spend a ton of money doing it.

Now, I’m not afraid to stand on my progressive values – and I’m always proud to defend my record of standing up for Ohio’s working families. What I do worry about is this: Will we be able to respond?

After all, telling the truth is free – but rapid response in a campaign costs money. And the worst-case scenario for this campaign is that the truth will be on our side – but that, because of Citizens United, the numbers will be on the side of the other guys…and the money won’t be there when we need to fight back.

That’s why we need to hit our fundraising goals – and why I hope you’ll click here to help make sure we have the resources we need to respond to Karl Rove’s smears.

There’s nothing worse than having to sit by, unable to right a wrong. When one of my colleagues says that cutting taxes on the wealthiest one percent will reduce the deficit, I want to tell him why he’s wrong. When I see an Ohio homeowner struggling to avoid foreclosure, I want to help.

And when I see an ad on Ohio’s airwaves lying about me, I want to set the record straight – online and offline, on the doors and on the phones.

But if we don’t hit our goals – like the $120,000 one we’re up against right now – we might be unable to do that. That’s Karl Rove’s game plan: Wear us down and drown us out.

We must raise $20 from 6,000 people by the end of February to keep on pace – and to make sure we can respond when we’re attacked. Please click here to give now.

There’s going to come a day – maybe soon – when I ask Sarah whether we have enough resources to respond to something ugly Karl Rove put on our airwaves. And when I do, her answer will depend on whether supporters like you have done the hard work it takes to meet goals like this one.

I know you’ll come through – just like you always have.

Thank you for helping us be ready,

Sherrod

~ politics petitions pollution and pop culture

The real scoop on …Groupon


So did you catch the Super Bowl?

You might be surprised that the staff at Rainforest Action Network had our eyes glued to the game. Actually, the post-game. Okay, really just the post-game ads.

Why? The folks at Groupon (you know, the online coupon people) ran a post-game Super Bowl ad where Elizabeth Hurley talks about the problem of deforestation in the Brazilian rainforest.

If you haven’t seen the ad yet, don’t get excited about the rapid evolution of Super Bowl ads. Liz also talked about her need for a Brazilian wax: “Not all deforestation is bad.” Painful, I know.

The part we’re excited about is that the ad directs viewers to Groupon’s Save The Money campaign where you can save money by giving money to RAN. http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=tPaxzQs%2FrS9X8bzY0G6QO2tLL4WBA8kG  

That’s right, when you give $15 Groupon will turn it into $30. Poof! It’s magic. http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=hB9HFHRKENECygth1bjE3GtLL4WBA8kG  

Since Groupon started out as a platform for social change (called The Point), even though they run a multimillion dollar coupon cash cow and made some seriously flawed Super Bowl ads, they still have hearts and want to do good in the world.

Why do we need YOU to jump on this? Groupon uses group buying power—or in this case, group giving power—which means it takes 1000 wonderful people like you giving $15 to “activate” the deal or we don’t get a dime. Nada. Zero. Zilch. Bupkis. 

  http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=mAExMwa0shGfAc2KQ1QUv2tLL4WBA8kG 

That’s why you’ve got to give today, and then tell ALL your friends!

Once the deal tips, Groupon will double donations up to $100,000, which means more awesome RAN actions to protect rainforests, defend human rights, halt climate change and kick corporate butt.

If you’re the kind of person who wants your money to make the biggest impact possible, now’s the time—Groupon it!

http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=%2B4DJhTQJmjZwq7DG1W3m%2BmtLL4WBA8kG

For the planet,

David Taylor

Online Director

~ politics petitions pollution and pop culture

Save the Whales. Save the Money.


If you were watching the Super Bowl the other night (or at least tuning in for the always entertaining commercials) you may have seen a commercial starring Cuba Gooding Jr. about saving the whales.

It was a pretty tongue-in-cheek message about over-the-top celebrity cause advertising, which is what the sponsors of the commercial, Groupon, were going for. Since they started out as a collective action and philanthropy site, they loved the idea of poking fun at themselves by talking about discounts as a noble cause.

The commercial was part of a Groupon campaign called “Save the Money.” Greenpeace is happily participating in the campaign. The truth is that the “Save the Money” campaign and the commercial are really helping us save the whales.

Don’t worry if you missed it. You can check it out right now: below Cuba Gooding on video

 http://us.greenpeace.org/site/R?i=n0cdj4izh2vfqWpckko5NQ..

Here’s how it works: Groupon is collecting donations from individuals to help Greenpeace save the whales. People can purchase a $15 Groupon to save the whales and when they do Groupon matches that by giving the person $15 in Groupon credit. It’s a great campaign and it’s really going to help us in our work.

So check it out, sign-up and save the whales (and the money).

Sincerely,

John Hocevar