Tag Archives: Super Bowl

The real scoop on …Groupon


So did you catch the Super Bowl?

You might be surprised that the staff at Rainforest Action Network had our eyes glued to the game. Actually, the post-game. Okay, really just the post-game ads.

Why? The folks at Groupon (you know, the online coupon people) ran a post-game Super Bowl ad where Elizabeth Hurley talks about the problem of deforestation in the Brazilian rainforest.

If you haven’t seen the ad yet, don’t get excited about the rapid evolution of Super Bowl ads. Liz also talked about her need for a Brazilian wax: “Not all deforestation is bad.” Painful, I know.

The part we’re excited about is that the ad directs viewers to Groupon’s Save The Money campaign where you can save money by giving money to RAN. http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=tPaxzQs%2FrS9X8bzY0G6QO2tLL4WBA8kG  

That’s right, when you give $15 Groupon will turn it into $30. Poof! It’s magic. http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=hB9HFHRKENECygth1bjE3GtLL4WBA8kG  

Since Groupon started out as a platform for social change (called The Point), even though they run a multimillion dollar coupon cash cow and made some seriously flawed Super Bowl ads, they still have hearts and want to do good in the world.

Why do we need YOU to jump on this? Groupon uses group buying power—or in this case, group giving power—which means it takes 1000 wonderful people like you giving $15 to “activate” the deal or we don’t get a dime. Nada. Zero. Zilch. Bupkis. 

  http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=mAExMwa0shGfAc2KQ1QUv2tLL4WBA8kG 

That’s why you’ve got to give today, and then tell ALL your friends!

Once the deal tips, Groupon will double donations up to $100,000, which means more awesome RAN actions to protect rainforests, defend human rights, halt climate change and kick corporate butt.

If you’re the kind of person who wants your money to make the biggest impact possible, now’s the time—Groupon it!

http://salsa.wiredforchange.com/dia/track.jsp?v=2&c=%2B4DJhTQJmjZwq7DG1W3m%2BmtLL4WBA8kG

For the planet,

David Taylor

Online Director

Save the Whales. Save the Money.


If you were watching the Super Bowl the other night (or at least tuning in for the always entertaining commercials) you may have seen a commercial starring Cuba Gooding Jr. about saving the whales.

It was a pretty tongue-in-cheek message about over-the-top celebrity cause advertising, which is what the sponsors of the commercial, Groupon, were going for. Since they started out as a collective action and philanthropy site, they loved the idea of poking fun at themselves by talking about discounts as a noble cause.

The commercial was part of a Groupon campaign called “Save the Money.” Greenpeace is happily participating in the campaign. The truth is that the “Save the Money” campaign and the commercial are really helping us save the whales.

Don’t worry if you missed it. You can check it out right now: below Cuba Gooding on video

 http://us.greenpeace.org/site/R?i=n0cdj4izh2vfqWpckko5NQ..

Here’s how it works: Groupon is collecting donations from individuals to help Greenpeace save the whales. People can purchase a $15 Groupon to save the whales and when they do Groupon matches that by giving the person $15 in Groupon credit. It’s a great campaign and it’s really going to help us in our work.

So check it out, sign-up and save the whales (and the money).

Sincerely,

John Hocevar

Slavery at the Super Bowl


 Tell the Super Bowl Host Committee: Don’t be a bystander to child trafficking

Every year, children as young as 11 are trafficked involuntarily to Super Bowl cities. There, football fans – usually men, often inebriated – will pay traffickers to have sex with them.

The Texas Attorney General estimates these kids have a life expectancy of just seven years from the time they’re first trafficked.

This year, the Super Bowl Host Committee is charged “to engage in responsible planning . . . to ensure the readiness of North Texas to host the first Super Bowl in the Cowboys’ new stadium.”

Local anti-trafficking groups have repeatedly offered to help the Committee use its influence to educate fans and the public about the dangers of child trafficking — which could help to prevent thousands of rapes and abuses at America‘s biggest sporting event.

But the Host Committee has refused to take meaningful action. And thousands of children will pay the price.

Tell the 2011 Super Bowl Host Committee to take a stand against child trafficking.

In Dallas, a terrific local organization called Traffick911 has created the “I’m Not Buying It” campaign. They’ve offered the Host Committee free PSAs, posters, banners and informational cards to educate the public and protect children from being abused and raped.

But the Host Committee refuses to display the information.

The Committee is working hard right now to generate good publicity for North Texas and the game, so public pressure at this moment will be especially powerful.

Tell the Super Bowl Host Committee that they have a responsibility to protect the children who’ll be trafficked to Texas for the Super Bowl:

http://change.org/petitions/view/ask_the_super_bowl_host_committee_to_stand_up_and_protect_children

After you sign, please forward this email to friends and family to let them know about this crisis, and how they can help.

Thanks for taking action,

– Patrick and the Change.org team

P.S. Once you add your name, click here to share this campaign on Facebook.