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Today, we have an exciting victory to announce. And we didn’t even have to climb a building to get it. Rainforest Action Network is known by most for our flashy banner drops and other creative ways of confronting corporations through non-violent direct action. What few people know is that RAN also spends countless hours behind the scenes in delicate negotiations with Fortune 500 companies. And sometimes, these comparatively mundane boardroom tactics lead to forest protections by some of the most influential companies in the world—like denim giant Levi Strauss & Co. In the fall of 2009, Levi’s received a letter from RAN asking it to cut any ties with notorious Indonesian rainforest destroyer Asia Pulp & Paper (APP) and its affiliates. This was one of a hundred letters in RAN’s campaign to convince global fashion companies to stop buying from APP and choose responsible alternatives like recycled paper instead. The Levi’s team called us and immediately began working with us to create a comprehensive paper policy that maximized recycled fiber and barred paper suppliers connected to rainforest destruction, like Asia Pulp & Paper.
We are pleased to announce today that Levi Strauss & Co. has implemented its new paper policy in its operations around the globe. This makes Levi’s the latest company in an ever-growing list of major corporate customers to exclude Asia Pulp & Paper for its human rights abuses and blatant rainforest destruction, and to take a stand to protect forests and the rights of communities that depend on them. Kudos to Levi Strauss & Co. for adding its powerful voice to the growing chorus of companies telling Asia Pulp and Paper, and logging companies like it, that rainforest destruction will not be tolerated. And thanks to all of you who support all of our work—from the thrilling direct actions to the tedious negotiations—we can’t do any of it without you.
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Tag Archives: Asia Pulp & Paper
Victory for Sumatran Tigers: Kroger Pulls APP Products
Great news. We’ve won another huge victory for Sumatran tigers and the Indonesian rainforest they call home.
Thanks to your hard work, Kroger — which was previously the largest seller of Asia Pulp & Paper (APP) consumer tissue products in the US — has put out a public statement saying it will stop sourcing from APP. We only launched this campaign in October and within five days over 50,000 people like you took action. It’s clear that Kroger got the message.
The bad news is that APP still wants to sell tissue linked to rainforest destruction here in the US. Even after losing its largest US customer, APP is still refusing to take the simple steps needed to solve this problem. And, there are still major retailers in this country selling APP products. Kmart is one of the largest.
Our campaign is clearly working. Help us keep up the momentum and tell Kmart to follow Kroger’s lead by removing APP’s tissue products from its shelves until APP cleans up its act.
Rainforest destruction wrapped up in the form of throw-away tissue products is starting to pop up all over the US. Often stores selling the products don’t even know it. Together we can change that, harnessing the power of the marketplace to save forests in Indonesia.
Now is the time to keep the pressure up. That is why it is so important that you take a minute now to tell Kmart that there shouldn’t be any space for rainforest-destroying toilet paper on its store shelves.
With only 400 Sumatran tigers left, we can’t stop now. Now is the time to re-double our efforts, stand tall, and tell retailers not to buy APP tissue products until it ends its deforestation habit for good.
For the forests,
Rolf Skar
Greenpeace Senior Forest Campaigner
P.S. If we want to get Kmart to do the right thing, we need to spread the word far and wide. After you take action, please be sure to forward this email to friends and family who you think would also like to help out. The last 400 Sumatran tigers — and their rainforest home — are depending on us.
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Coming to a store near you…rainforest destruction? Rolf Skar, Greenpeace
Tell major U.S. retailers like Walmart and Kmart not to sell rainforest destruction by avoiding APP tissue products.
Asia Pulp & Paper (APP) has brought their Indonesian rainforest destruction to American shelves with their line of disposable paper products.
Take action and tell stores like Walmart and Kmart not to sell rainforest destuction by avoiding APP’s “Paseo” tissue products.
Walk into major U.S. retail stores and you may find a secret hiding on the shelves: rainforest destruction.
It could be there in plain sight, but Asia Pulp & Paper (APP) hopes you’ll never notice. The company — which is responsible for driving massive rainforest destruction in Indonesia — has begun stocking the shelves of U.S. stores with their own line of toilet paper and tissue products marketed under the brand name ‘Paseo’.
But these products aren’t like the others. Paseo products have no recycled content — they’re made of 100% virgin tree fiber. Worse, those trees come from pulpwood plantations that are eating into Indonesia’s rainforests and destroying the last Sumatran tiger habitat.
They’re wiping away rainforests for throw-away tissue.
APP has shown no signs of stopping. They’ll only change if they learn that rainforest destruction is bad for business. That is why Walmart, Kmart and other major retailers need to say “no” to selling Paseo tissue products until APP cleans up its act.
If 40,000 of us speak out in the next 72 hours we can really get their attention. Take action and tell major U.S. retailers like Walmart and Kmart: “Don’t sell rainforest destruction — don’t sell Paseo tissue products!”
APP says its Paseo products are ‘fully sustainable’ and ‘made in the USA.’ But what their packaging and advertising won’t tell you is that Paseo tissue products are made from wood fiber shipped from overseas linked to widespread rainforest destruction.
We need to put a stop to it, and fast.
With your help, we know it’s possible. Just last week, we announced that Mattel, the world’s largest toy maker, had agreed to drop business with forest destroyers like APP. Many other companies have done the same. Why? Because companies have heard from people like you that they can’t afford to look the other way when it comes to rainforest destruction.
Send a message right now to these retailers urging them to avoid business with notorious rainforest destroyer APP.
Asia Pulp & Paper needs the U.S. market to expand their business. So far they have shown no signs of stopping their destructive ways. But together we can change that.
For the forests,
Rolf Skar
Greenpeace Senior Forest Campaigner
P.S. To hit our goal of 40,000 signatures in the next 72 hours we are going to need everyone who cares about the future of our planet’s rainforests to speak up. Forward this message to anyone you know who wants to make sure the last 400 Sumatran tigers survive.
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You did it! Mattel cuts ties with rainforest destruction! …Rolf Skar
Thank you. |
Because of you, we’re one step closer to protecting the last Sumatran tigers.
Our campaign to get Mattel, the world’s biggest toy company, to stop doing business with Asia Pulp & Paper (APP) has ended in a resounding victory. This is great news for Indonesian rainforests and the communities and wildlife that depend on them. But there’s more.
Mattel has not only instructed its suppliers to avoid wood and paper from companies involved in controversial forest destruction like APP, but also to increase the amount of recycled paper and wood certified by the Forest Stewardship Council (FSC) in their packaging.
APP has been driving the destruction of rainforests in Indonesia for years, including the forest homes of the last 400 Sumatran tigers. Despite expensive ad campaigns claiming they are environmentally responsible, Greenpeace has shown they are continuing to drive the destruction of tiger habitat.
That’s why Greenpeace launched an international campaign to go after their customers, knowing that, once the company’s true colors were exposed, companies would drop them and help protect Indonesia’s forests. That campaign is working.
In June we launched a report calling out leading toy makers for wrapping their toys in packaging made from rainforest destruction. Within a month, Lego agreed to drop companies involved in deforestation, including APP. Now we can celebrate Mattel adding to that progress, dropping APP and releasing a global paper buying policy.
I’m so proud of what we’ve done together. The news today is a big win for Indonesian rainforests, Sumatran tigers and our planet. But our work isn’t done. APP is still destroying Indonesian rainforests, and there are still companies doing business with them. We need to keep the pressure on until APP finally learns that rainforest destruction is bad for business and cleans up its act. There is no time to waste if we want to protect the last Sumatran tigers and the rainforests they call home.
With your support, I know we will succeed.
For the forests,
Rolf Skar
Greenpeace Senior Forest Campaigner
P.S. This work is only possible because of your support. Greenpeace doesn’t take a cent from corporations or governments. Help us protect the last Sumatran tiger and the world’s rainforests.
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BREAKING: Tiger killed on APP land …Rolf Skar, Greenpeace
I just wanted to make sure you saw the heart-breaking news. A young Sumatran tiger was found caught in a wild animal snare on Asia Pulp & Paper concession land in Indonesia. Nearly starved to death and clinging to life, the young tiger didn’t make it. That means we have one less left in the wild. That’s why I’m asking for your help. We can stop APP in their tracks, but to do so takes resources.
For just 33 cents a day you can save the remaining tigers, the forests and our planet.
-Rolf
We’ve lost one more. Tigers are getting closer to extinction every day. www.greenpeaceusa.org |
Warning, the image below is disturbing.
One more, gone. I just found out that a Sumatran tiger was found on Asia Pulp & Paper (APP) land, clinging to life with its paw caught in a wild animal snare. By the time staff and volunteers on the ground reached the young male, his front leg was mangled from his struggle to free himself from the trap. As if that wasn’t bad enough, he was severely dehydrated and all but starved to death.
I wish we could say we were able to save him, but the tiger died despite rescue efforts. This is heart-breaking news I’d hoped I wouldn’t have to deliver to you.
Making matters worse, while this poor animal struggled and starved in his trap, deforestation was going on nearby. That’s right, while volunteers watched the last life drain from the tiger during rescue efforts, bulldozers were mowing down the forest for APP next door to the tragic scene.
We are losing these tigers. APP isn’t showing any signs of stopping their destruction of forests, the forests the last 400 tigers depend on to survive.
Thanks to your incredible support, we’ve made huge strides toward protecting their forest homes these last few weeks! But this recent death is a sobering reminder of the daily threats to tigers. We need to redouble our efforts to save the lives of Sumatran tiger parents and cubs and make every day count in the difficult fight ahead.
With your help, we’ll fight to protect these last tigers by saving their forest homes, keeping them far from poachers, traps and other human hazards.
How bad is it? Every day, an area of Indonesian rainforest half the size of Manhattan is destroyed.
Paper companies like APP will keep destroying tiger forests every day until they learn that huge companies around the world – like Nestle, Kraft and Staples – will avoid business with them unless they clean up their act. We’re working hard to make sure companies around the world understand that rain forest destruction is bad for business. After releasing a “Barbie Breakup” video viewed well over a million times, unfurling giant banners at Mattel’s headquarters, earning world-wide media attention and sending them more than 60,000 letters – Mattel has said they will take steps towards cleaning up their supply chain. But Indonesia’s rainforests- and the last tigers that call them home- need them to follow up those words with action.
Protecting Sumatran tigers requires reliable resources, and we can’t afford to lose one more now that momentum is on our side. Thanks to support from people like you, we have made great progress. But with just approximately 400 left, survival of every tiger and every tiger cub matters. The Bali tigers went extinct in the 1950s. The Java tigers went extinct in the 1980s. We can and must put an end to devastating extinction crisis.
When we kicked off this campaign, we spoofed the Barbie brand, using humor to expose a very serious problem. This footage brings that seriousness into sharp focus. We need a base of sustained support only you can provide to keep up the pressure up and safeguard tigers in Indonesia.
Thank you for your support. Together, we’ll win this fight.
– Rolf
Be a Seed for Change 
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