Tag Archives: Chicken of the Sea

Can you beat their score?


Greenpeace word mark Русский: Текстовый символ...
Greenpeace word mark Русский: Текстовый символ «Гринпис» (Photo credit: Wikipedia)

  by Casson Trenor, Greenpeace … this is a repost from 2013, but still valid

Casson Trenor, scored 26,840 points on our new 8-bit online video game Shark Vs. Mermaid Death Squad.

Though that’s not the only milestone I’m celebrating.

Last week, the game was shared with its 2 millionth viewer. When it first launched, we got the attention of a whole new audience. People like Jared Leto and Mark Bittman tweeted about it. Gaming sites like  Gawker and Vice were writing about. I’m not gonna lie, the game is  pretty cool. Check it out for yourself.

But this game isn’t about attracting celebrities. It’s about something much bigger.

If we don’t change how the tuna industry operates, it will be Game Over for our oceans. Overfishing runs rampant in all oceans from the Pacific to the Indian,  and countless animals such as sharks, sea turtles, rays and other marine life are killed every year due to the destructive fishing practices of  the global tuna industry.

We designed the game to highlight the unsustainable fishing practices of the three major U.S. tuna brands, Chicken of the Sea, Starkist, and Bumble Bee. The industry has used a lot of fancy PR tactics to stop Greenpeace from exposing the truth about how it runs its business. So we came up with a new tactic of our own to get the message out.

Play Shark vs Mermaid Death Squad now and see if you can beat my high score.

Don’t worry about running out of lives either. When you share the game with  your friends on Facebook and Twitter you’ll earn a new life. Email the  company, and earn two more. Trust me, it ain’t easy being a sea turtle  or shark these days. Until things start change, you’re going to need  those extra lives.

Have fun outrunning the tuna industry death squad and know that you are  helping to bring attention to a critical issue at the same time.

For the oceans,

Casson Trenor Greenpeace Senior Markets Campaigner

P.S. Play our new online video game and help bring attention to the destructive fishing practices of the tuna industry.

Then tweet us at @greenpeaceusa and let us know what you think by using the #mermaiddeathsquad

U.S. Food & Drug Administration (FDA)


03/08/2013 01:45 PM EST
Steve’s Real Food of Murray, Utah is recalling its 5 lb. bags of “Turducken Canine Diet – 8oz. Patties due to potential contamination of Salmonella.
03/08/2013 01:22 PM EST
Tri-Union Seafoods LLC, which previously announced a voluntary recall, is now expanding it to include a limited amount of Chicken of the Sea brand 5-ounce chunk light tuna in oil. This is in addition to the limited amount of Chicken of the Sea brand 5-ounce chunk white albacore tuna in water announced March 6, 2013.

Always low prices. Not always sustainabl​e.


Greenpeace
Safeway is offering responsibly fished canned tuna at a lower price than conventional brands like Chicken of the Sea. It’s time for Walmart to do the same.
Take Action
Take action and ask Walmart to start selling sustainably caught canned tuna.
take action today

Walmart’s own brand of tuna might be low cost. But it comes at a high price to our oceans.
That’s because what you’ll find inside a can of Walmart’s ‘Great Value’ tuna has been caught in the some of the most destructive ways imaginable. These destructive fishing practices unnecessarily kill tens of thousands of sharks, sea turtles, rays and other sea creatures every year.
It doesn’t have to be this way — even for a company as big as Walmart.
Safeway just recently began selling sustainably-sourced tuna under its own label on a national scale. This “Responsibly Caught” Safeway Select tuna also costs less than cans from major companies like Bumble Bee and Chicken of the Sea. We know it can be done and it’s time for Walmart to do the same thing. Help us send 30,000 messages to the company in the next 48 hours by taking action today.
Take action and ask Walmart to start selling sustainably caught canned tuna.
Walmart is such a large buyer that it could force the entire canned tuna industry to change. We’re talking about altering industrial fishing practices on the scale necessary to actually save our oceans. It’s what consumers want, and Safeway has already proven that it can be done in a cost-effective manner.
Companies like Chicken of the Sea are blocking progress by wanting to continue with business as usual: yanking tuna out of our oceans by any means necessary and slaughtering anything else that gets in the way.
Walmart has the power to get the tuna industry to clean up its act, but it is going to need to hear from the public first before it does anything.
Destructive fishing practices are one of the biggest threats facing our oceans right now. The use of fish-aggregating devices (FADs) is particularly gruesome.
FADs, which are basically floating objects placed in the ocean, don’t just attract tuna. They attract all sorts of life — including sharks, sea turtles and a bunch of other species. When the ship returns, it scoops up everything that has gathered around the FAD with a net. Hardly anything is spared in this process, and the crews just toss the lifeless remains of whatever they don’t want back into the ocean.
Chicken of the Sea, Bumble Bee and Starkist all catch their tuna in this way.

Safeway doesn’t.

Hopefully, Walmart will follow their lead after they hear from enough people like you.
For the oceans,

Casson Trenor Greenpeace Senior Markets Campaigner

Chicken of the Sea’s Commitment to Sustainabi​lity …


Chicken of the Sea
Dear Consumer:
Thank you for your email and for sharing our concern about the sustainability of the tuna species. As a leading American tuna brand, we are actively working to ensure there is plenty of tuna today, and for generations to come. The long-term sustainability of the world’s fisheries is clearly in everyone’s best interest, especially Chicken of the Sea‘s.
Long before the Greenpeace campaign, in March 2009, three of America’s most popular tuna companies, founded the International Seafood Sustainability Foundation (ISSF).   The ISSF is the first organization of its kind – a partnership between the tuna processing industry, the world’s leading fishery scientists and the World Wildlife Fund (WWF), the world’s leading conservation organization. The ISSF now represents nearly 75 percent of the world’s shelf-stable tuna production. Its mission is to undertake science-based initiatives to support the long-term sustainability of tuna stocks, reduction of by-catch and promotion of ecosystem health. The ISSF does this by supporting the conservation recommendations of tuna Regional Fisheries Management Organizations (RFMO) scientific committees.  Since its inception, the ISSF and its members have committed to a number of meaningful resolutions and actions supporting this mission.
Most recently, the ISSF and its participants released the “Make the Commitment” global improvement plan which calls for best practices and commitments across purse seine, longline and pole and line fisheries.  The commitments were developed in conjunction with the ISSF Stakeholder Committee, a group that includes representatives from various global conservation and scientific bodies.  Groups involved include the Marine Stewardship Council (MSC), World Wildlife Fund (WWF), Conservation International, New England Aquarium, FishWise and Birdlife International, among others. Involvement in the ISSF Stakeholder Committee does not imply endorsement, but invites stakeholder organizations to participate in the collective review and analysis of research and ISSF program initiatives.
Greenpeace has been invited to join the ISSF Stakeholder Committee and has repeatedly declined. While Greenpeace is talking, the ISSF and its partners are doing the work necessary to preserve the world’s tuna for today and tomorrow.
Additionally, as a leading tuna brand, Chicken of the Sea is committed to protecting dolphins and we are proud to share with you our worldwide policy to save dolphin lives. This policy states that:

  • Chicken of the Sea will not purchase any tuna caught in association with dolphins.
  • We remain committed to this policy and require certification that all tuna we purchase is dolphin-safe. Our dolphin-safe policy includes Chicken of the Sea tuna, as well as all of our branded and private label products. Chicken of the Sea tuna is labeled with a special “Dolphin-Safe” logo.

Thank you again for reaching out to Chicken of the Sea.  As a leader in the seafood industry, we appreciate and share your commitment to sustainability, and we look forward to continued work with all stakeholders on this matter.  If you have additional questions, we encourage you to visit http://iss-foundation.org/ for a thorough, fact-based look at tuna sustainability.
Sincerely,
Consumer Affairs, Chicken of the Sea Intl


       

       

Chicken of the Sea’s Recipe for Disaster … Casson Trenor, Greenpeace


Take a random floating object, attach a radio beacon to it, and drop it in the ocean. Let it soak for a few weeks, then come back with a giant net and scoop up everything in sight.

That’s how Chicken of the Sea catches tuna — a deadly combination of fish aggregating devices (FADs) and massive seine nets. This indiscriminate practice is causing tremendous harm to our oceans, including the needless deaths of tens of thousands of sharks, rays, and baby tuna every year.

We launched our campaign to get Chicken of the Sea to clean up their act back in August with a video by Pulitzer Prize winning cartoonist Mark Fiore. That video received such a strong response from the company and the rest of the tuna industry that we decided to make another. This time, we’re taking a closer look at their destructive practices, and offering indisputable evidence of their activities: actual footage of FAD-driven carnage on the high seas.

Help us keep the pressure on and check it out. Our goal is to hit 25,000 views in the first 48 hours.Simply click on the image below to watch the video and be sure to share it on Facebook and Twitter after you’ve watched it…

Chicken of the Sea's Recipe for Disaster

Chicken of the Sea and the entire tuna industry is scared. They’re scared that the public is going to find out the truth about what they are doing. So they’ve spent the last couple of months and untold amounts of money hiring expensive PR firms to attack Greenpeace, hoping that this will distract the public and confuse the issue.

But each and every person who watches this video and becomes aware of our campaign makes it a little bit harder for them to hide the truth. Take a moment and watch it yourself and then pass it along on Facebook and Twitter.

For the oceans,

Casson Trenor
Greenpeace Senior Markets Campaigner

P.S. One of the fastest and easiest ways to get people to watch the video is to forward this email to the people in your email address book.