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Walmart’s own brand of tuna might be low cost. But it comes at a high price to our oceans. Safeway doesn’t. Hopefully, Walmart will follow their lead after they hear from enough people like you. Casson Trenor Greenpeace Senior Markets Campaigner |
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Tag Archives: Fish aggregating device
Chicken of the Sea’s Recipe for Disaster … Casson Trenor, Greenpeace
Take a random floating object, attach a radio beacon to it, and drop it in the ocean. Let it soak for a few weeks, then come back with a giant net and scoop up everything in sight.
That’s how Chicken of the Sea catches tuna — a deadly combination of fish aggregating devices (FADs) and massive seine nets. This indiscriminate practice is causing tremendous harm to our oceans, including the needless deaths of tens of thousands of sharks, rays, and baby tuna every year.
We launched our campaign to get Chicken of the Sea to clean up their act back in August with a video by Pulitzer Prize winning cartoonist Mark Fiore. That video received such a strong response from the company and the rest of the tuna industry that we decided to make another. This time, we’re taking a closer look at their destructive practices, and offering indisputable evidence of their activities: actual footage of FAD-driven carnage on the high seas.
Help us keep the pressure on and check it out. Our goal is to hit 25,000 views in the first 48 hours.Simply click on the image below to watch the video and be sure to share it on Facebook and Twitter after you’ve watched it…
Chicken of the Sea and the entire tuna industry is scared. They’re scared that the public is going to find out the truth about what they are doing. So they’ve spent the last couple of months and untold amounts of money hiring expensive PR firms to attack Greenpeace, hoping that this will distract the public and confuse the issue.
But each and every person who watches this video and becomes aware of our campaign makes it a little bit harder for them to hide the truth. Take a moment and watch it yourself and then pass it along on Facebook and Twitter.
For the oceans,
Casson Trenor
Greenpeace Senior Markets Campaigner
P.S. One of the fastest and easiest ways to get people to watch the video is to forward this email to the people in your email address book.
Some FADs aren’t meant to last … Casson Trenor, Greenpeace
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Thousands of sharks, rays, billfish, and other animals die needlessly every year at the hands of the tuna industry.1
The industry cuts corners out on the water by employing fishing methods that are absolutely barbaric. Among these methods, fish aggregating devices (FADs) are one of the worst.
FADs are basically floating objects left out on the water. They attract all sorts of things, including sharks, and when the ship returns it scoops up everything around the FAD with a net.2 Hardly anything survives and they simply toss everything other than tuna-live or dead- back into the ocean.
That’s no way to do business. We have a plan to save these sharks and all the other marine life that gets trapped in FADs, but we have to act now while we have the canned tuna industry’s attention.
To do that we urgently need your financial support to increase the public outcry against deadly tuna fishing methods to convince the industry to listen to consumers and move to sustainable practices. Please make a donation today and help us save the oceans and our environment.
We have already gotten the industry’s attention with our animated video, and more than 50,000 of you have signed on to a letter demanding that one tuna industry giant, Chicken of the Sea, reform their destructive fishing practices. Their response has been to go on the attack using an expensive PR agency to discredit Greenpeace and people like you who care about the oceans.
We’re not going to let the personal attacks and PR spin cover up the truth.
Help us fight back! We need to raise $60,000 by September 15th. This cannot wait, we must continue to pressure the tuna industry while we have their attention. Please make a donation today and help us save the oceans.
The United States is the largest market for canned tuna in the world. And while we will continue to work with retailers to make a commitment to sustainable tuna, we will also kick off a publicly visible campaign to garner media attention and further our research of canned tuna products. With your help, we can change the industry and save these critical species before it’s too late.
You know it’s possible. We’ve been fighting together to protect our oceans for years and have been winning. The tuna industries’ lies and PR campaigns aren’t going to stop us from doing the right thing.
Thank you for all your support,

Casson Trenor
Senior Markets Campaigner
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1. D. Bromhead et al, Review of the impact of fish aggregating devices (FADs) on tuna fisheries. Australian Department of Agriculture, Fisheries and Forestry, 2003
2. Jessica Kondel and Jeremy Rusin, Report of the 2nd Workshop on Bycatch Reduction in the ETP Purse-Seine Fishery, May 2007
http://swfsc.noaa.gov/uploadedFiles/Divisions/PRD/Publications/Kondel%20and%20Rusin%20Bycatch%20Admin%20Report%20LJ-07-04%20Final.pdf
Chicken of the Sea: Stop Ripping up the Sea
Tell Chicken of the Sea that it’s time to end their destructive ways and start getting serious about saving the oceans.
There’s more that goes into a can of tuna than just what you find inside. A lot more.
According to an Australian government study, the canned tuna industry is responsible for killing thousands of sharks, rays, sea turtles, sea birds and other marine life as a result of the methods they use to catch tuna every year.
One company called Chicken of the Sea has a particularly bad track record when it comes to ocean destruction. That’s why we’ve been trying to start a dialogue with Chicken of the Sea for months now about how they can make their fishing practices more sustainable.
In fact, just last week I personally traveled to their headquarters and delivered a letter. They promptly showed me the door and have refused to acknowledge the damage they are doing to the oceans.
But they can’t ignore you and the tens of thousands of other Greenpeace supporters who care about the oceans. So join me and sign on to my letter to Chicken of the Sea. Once we reach 30,000 signatures I will head back to their headquarters and deliver the message again.
Tell Chicken of the Sea that it’s time to end their destructive ways and start getting serious about saving the oceans.
As one of the largest tuna companies in the U.S., Chicken of the Sea has a major role to play in saving our oceans. They have a chance to be a real leader in the industry, but it is pretty clear that they aren’t going to do it on their own.
Right now, the company is using something called fish-aggregating devices (FAD) to catch their tuna. The problem is that FADs, which are basically floating objects, don’t just attract tuna. They attract all sorts of things — including sharks, marlin, and baby bigeye tuna, which is a species in serious trouble. When the ship returns, it takes everything that has gathered around the FAD with a net. Very few animals caught in these nets survive the process.
The simple truth is that if Chicken of the Sea doesn’t change how it catches tuna, our oceans don’t stand a chance.
We aren’t going to allow that to happen. Join me and add your name to my letter today.
Once we’ve collected over 30,000 signatures I will head back to Chicken of the Sea Headquarters and deliver the letter with your signature on it. This next time we’ll make sure we get their attention.
For the oceans,
Casson Trenor,
Greenpeace Senior Markets Campaigner
P.S. Forward this to everyone in your address book who eats canned tuna and cares about the oceans.




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