Tag Archives: Google

Examining the impact of clean energy innovation …Official Google blog


Posted: 28 Jun 2011 04:00 AM PDT

At Google, we’re committed to using technology to solve one of the greatest challenges we face as a country: building a clean energy future. That’s why we’ve worked hard to be carbon neutral as a company, launched our renewable energy cheaper than coal initiative and have invested in several clean energy companies and projects around the world.

But what if we knew the value of innovation in clean energy technologies? How much could new technologies contribute to our economic growth, enhance our energy security or reduce greenhouse gas (GHG) emissions? Robust data can help us understand these important questions, and the role innovation in clean energy could play in addressing our future economic, security and climate challenges.

Through Google.org, our energy team set out to answer some of these questions. Using McKinsey’s Low Carbon Economics Tool (LCET), we assessed the long-term economic impacts for the U.S. assuming breakthroughs were made in several different clean energy technologies, like wind, geothermal and electric vehicles. McKinsey’s LCET is a neutral, analytic set of interlinked models that estimates the potential economic and technology implications of various policy and technology assumptions.

The analysis is based on a model and includes assumptions and conclusions that Google.org developed, so it isn’t a prediction of the future. We’ve decided to make the analysis and associated data available everywhere because we believe it could provide a new perspective on the economic value of public and private investment in energy innovation. Here are just some of the most compelling findings:
Energy innovation pays off big: We compared “business as usual” (BAU) to scenarios with breakthroughs in clean energy technologies. On top of those, we layered a series of possible clean energy policies (more details in the report). We found that by 2030, when compared to BAU,  breakthroughs could help the U.S.:
Grow GDP by over $155 billion/year ($244 billion in our Clean Policy scenario)
Create over 1.1 million new full-time jobs/year (1.9 million with Clean Policy)
Reduce household energy costs by over $942/year ($995 with Clean Policy)
Reduce U.S. oil consumption by over 1.1 billion barrels/year
Reduce U.S. total carbon emissions by 13% in 2030 (21% with Clean Policy)
Speed matters and delay is costly: Our model found a mere five year delay (2010-2015) in accelerating technology innovation led to $2.3-3.2 trillion in unrealized GDP, an aggregate 1.2-1.4 million net unrealized jobs and 8-28 more gigatons of potential GHG emissions by 2050.
Policy and innovation can enhance each other: Combining clean energy policies with technological breakthroughs increased the economic, security and pollution benefits for either innovation or policy alone. Take GHG emissions: the model showed that combining policy and innovation led to 59% GHG reductions by 2050 (vs. 2005 levels), while maintaining economic growth.
This analysis assumed that breakthroughs in clean energy happened and that policies were put in place, and then tried to understand the impact. The data here allows us to imagine a world in which the U.S. captures the potential benefits of some clean energy technologies: economic growth, job generation and a reduction in harmful emissions. We haven’t developed the roadmap, and getting there will take the right mix of policies, sustained investment in technological innovation by public and private institutions and mobilization of the private sector’s entrepreneurial energies. We hope this analysis encourages further discussion and debate on these important issues.

Posted by Bill Weihl, Green Energy Czar, and Charles Baron, Google.org, Clean Energy Team

Watch the lunar eclipse from anywhere … from the Offical Google blog


Posted: 15 Jun 2011 06:00 AM PDT

my source … the Official Google blog

(Cross-posted on the YouTube and Lat Long blogs)

We’re always fascinated by the unique wonders of space and the world—what can we say, it’s the geek in us! Naturally, when we learned that part of the world will be treated to a rare 100-minute long total lunar eclipse starting at 11:20am PDT today, we were both excited and disappointed that this rare occasion wouldn’t be visible from our Mountain View campus like last year’s eclipse. We suspect we aren’t alone, so you’ll be glad to know that we’ve worked with Slooh Space Camera to let you experience the spectacle wherever you are in the world, in real time.

Slooh will host a live mission interface using Google App Engine that lets anyone not lucky enough to live in certain areas (South America, Europe, Africa, Asia and Australia) take part in this rare astronomical event. It’s equipped with audio narrations from real-life astronomers so you can hear a firsthand, expert account of the event. You can also watch the live stream on the Google YouTube Channel or from the Sky layer in Google Earth (download this kml), while exploring the fascinating world that exists in our galaxy. Finally, those of you on the go can download the Slooh Space Camera Android app to view the images right on your phone.

If you’re fortunate enough to be able to view this event in the sky, we hope you’ll get the chance to step outside and indulge in the spectacle. For everyone else, we hope our moon madness helps brighten your day.

Posted by Noel Gorelick, Chief Extraterrestrial Observer and Technical Lead in Special Projects

Helping homeowners harness the sun


Official Google blog

Posted: 14 Jun 2011 09:16 AM PDT

(Cross-posted from the Green Blog)

Imagine sitting on your patio watching the sun’s rays pass overhead, knowing that they power your home with clean energy—at a cost that’s less that what you would have paid using just the grid. That’s what my colleague, engineer Michael Flaster, has been doing at his home in Menlo Park, Calif. since March of this year. He did it with the help of a company called SolarCity, which enables homeowners and businesses to begin using solar energy to power their homes and buildings.

Today, we’re announcing that we’ve investing $280 million to create a fund that will help SolarCity finance more solar installations across the country. This is our largest clean energy project investment to date and brings our total invested in the clean energy sector to more than $680 million. We’ve also launched a partnership to offer SolarCity services to Googlers at a discount.

In SolarCity’s innovative financing model, the company covers installation and maintenance of the system over the life of the lease. You can prepay, or pay nothing upfront after which you make monthly solar lease payments. All told, Michael will save $100 per month on his energy bills this year, and more than $16,000 over his 15 year lease, after factoring in his lease payment and lower energy bills.

 
We believe the world needs a wide range of clean energy options in the future, each serving different needs. We’ve already invested in several large-scale renewable energy projects, so we’re excited that this new partnership with SolarCity helps people power their homes directly with solar energy, too. We think “distributed” renewable energy (generated and used right at home) is a smart way to use solar photovoltaic (PV) technology to improve our power system since it helps avoid or alleviate distribution constraints on the traditional electricity grid.

Our investment is a quadruple-win for Google, SolarCity, its new customers and the environment. We continue to look for other renewable energy investments that make business sense and help develop and deploy cleaner sources of energy. Whether harnessing the sun on rooftops like Michael’s or in the desert sands of the Mojave, it’s all part of building a clean energy future.

Posted by Rick Needham, Director of Green Business Operations

Leading the charge toward an electric vehicle fleet … Official Google blog -Green blog


Over the last few years, several innovative electric vehicle (EV) technologies have emerged in the marketplace and we’ve been working to update our green transportation infrastructure. As a result, we’ve now developed the largest corporate EV charging infrastructure in the country. We’re also including the next generation of plug-in vehicles in Gfleet, our car-sharing program for Googlers.

Posted: 09 Jun 2011 10:02 AM PDT

(Cross-posted on the Green Blog)

When Google.org launched the RechargeIt initiative in 2007, there were no commercially available plug-in hybrid EVs on the market. So we bought several Toyota Priuses and had them retrofitted with A123 Hymotion batteries to create our own mini-fleet of plug-in hybrids to demonstrate the technology. It was the birth of Gfleet, which has since become a valued perk and makes it easier for Googlers to use our biodiesel shuttle system to commute to work by providing green transportation options for people after they arrive at the Googleplex. The new Gfleet will include more than 30 plug-ins, starting with Chevrolet Volts and Nissan LEAFs, several of which have already arrived and are available for Googlers to use today. We’ll be adding models from other manufacturers as they become available.

To juice up our new cars and provide more charging options for Googlers, we’ve been working with Coulomb Technologies’ ChargePoint® Network to continue to expand our EV charging infrastructure. We’ve added 71 new and faster Level 2 chargers to the 150 Level 1 chargers we’ve installed over the last few years, bringing our total capacity to more than 200 chargers, with another 250 new ones on the way. The ChargePoint Network provides us the charging data necessary to track and report on the success of our green transportation initiative.

Overall, our goal is to electrify five percent of our parking spaces—all over campus and free of charge (pun intended) to Googlers. Our expanded charging system has already helped several Googlers decide to buy new EVs of their own, and we hope others will, too.

 

All told, Gfleet and our biodiesel shuttle system result in net annual savings of more than 5,400 tonnes of CO2. That’s like taking over 2,000 cars off the road, or avoiding 14 million vehicle miles every year! But we’re only one company, so we hope other companies think about how they can incorporate these new technologies into their own infrastructure. By supporting new, green transportation technologies, we’re enabling our employees to be green and doing our part to help spur growth in the industry.

Posted by Rolf Schreiber, Technical Program Manager, Electric Transportation

the Official Google blog


YouTube is a modern phenomena. The social media platform’s original concept is rumoured to have been inspired by the idea of being a video dating site with the unlikely title of “Tune In Hook Up”. In the end it launched as a simple video sharing site that has helped reinvent the web from a one way static channel to an interactive web eco-system (along with social networking channels such as MySpace, Facebook and Twitter) that has enticed and compelled us to engage globally with other internet users using a variety of rich multi-media and social sharing platforms.

YouTube after initially being about viral videos that just entertain is now much more than that, with the “How To” category being the fastest growing segment on the social video sharing channel. YouTube is even being used as a tool to teach high level mathematics and other academic and tertiary subjects with Salman Khan of khanacademy.org revealing at a recent Ted Talk, how his 2,000 plus YouTube videos are assisting students pass university degrees.

50 YouTube Facts & Figures

YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005 who were all employees of Paypal

YouTube was initially funded by bonuses received following the eBay buy-out of PayPal

The founding trio didn’t come up with the YouTube concept straight away. Legend has it that YouTube began life as a video dating site dubbed “Tune In Hook Up,” said to be influenced by HotorNot. The three ultimately decided not to go that route

The inspiration for YouTube as we know it today is credited to two different events. The first was Karim’s inability to find footage online of Janet Jackson’s “wardrobe malfunction,” and the second when Hurley and Chen were unable to share video footage of a dinner party due to e-mail attachment limitations

The domain name YouTube.com was registered on Valentine’s Day in 2005

The domain name caused a huge misunderstanding for Universal Tube & Rollform Equipment. Its company domain, “utube.com,” was overwhelmed with traffic from people that tried to spell the video site’s name phonetically

The first video on YouTube is of one of the co-founders Jawed Karim talking about elephant’s trunks titled “Me at the Zoo” shot at the San Diego Zoo.

The first video has received over 4.8 million views

Google paid $1.65 billion for YouTube in November 2006

Google serves over 6 times more videos than its next closest competitor according to Nielsen

Google’s auto speech recognition technology translates 51 languages including captions

The longest Video ever on YouTube is 48 hours (2 days!)

The ‘how to’ video category is the fastest growing vertical on YouTube

YouTube has 490 million users worldwide (unique visitors per month)

It generates an estimated 92 billion page views each month.

The average YouTube user visits the site 14 times per month

The average user spends an average of 25 minutes on the site each time they visit.

The average user spends 5 hours and 50 minutes per month (not as much as Facebook)

Together, we spend 2.9 billion hours on YouTube in a month. That’s 326,294 years.

More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.

The amount of video uploaded in 2010 is the equivalent of 150,000+ full-length movies in theaters each week

More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years

70% of YouTube traffic comes from outside the US

YouTube is localized in 25 countries across 43 languages

YouTube’s demographic is broad: 18-54 years old

YouTube reached over 700 billion playbacks in 2010

They have signed over 10,000 advertising partners to date, including Disney, Turner, Univision and Channel 4 and Channel 5

Hundreds of partners are making six figures a year

There are over 7,000 hours of full-length movies and shows on YouTube

YouTube is monetizing over 2 billion video views per week globally

94 of AdAge’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network

The number of advertisers using display ads on YouTube increased by 1,000% in the last year

YouTube has more HD content than any other online video site

10% of YouTube’s videos are available in HD

Automated Content ID (which detects duplicate content to prevent copyright infringements) scans over 100 years of video every day

More than 1000 partners are using Content ID, including every major US network broadcaster, movie studio and record label

Over a third of YouTube’s total monetized views come from Content ID

Over 4 million people are connected and auto-sharing to at least one social network

An AutoShared Tweet results in 6 new youtube.com sessions

Over 5 million people have found and subscribed to at least one friend on YouTube using friend-finding tools

Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in—whether it’s a friend, or the NBA—and keep up on their activity on the site.

Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup have millions of subscribers

More than 50% of videos on YouTube have been rated or include comments from the community

Millions of videos are favorited every day

YouTube mobile gets over 100 million views a day

The YouTube player is embedded across tens of millions of websites

YouTube says that on average there are more than 400 tweets per minute containing a YouTube link

The most watched video (that is not a music video) is “Charlie Bit My Finger” with currently 317 million views

The most watched music video is Justin Bieber’s “Baby” which currently has over 536 million views

In 2009 the US Congress and President YouTube channels were launched

So how do you use YouTube and how could you creatively apply it to your business or organisation?