Kmart | Be a Seed for Change

Great news. We’ve won another huge victory for Sumatran tigers and the Indonesian rainforest they call home.

Thanks to your hard work, Kroger — which was previously the largest seller of Asia Pulp & Paper (APP) consumer tissue products in the US — has put out a public statement saying it will stop sourcing from APP. We only launched this campaign in October and within five days over 50,000 people like you took action. It’s clear that Kroger got the message.

The bad news is that APP still wants to sell tissue linked to rainforest destruction here in the US. Even after losing its largest US customer, APP is still refusing to take the simple steps needed to solve this problem. And, there are still major retailers in this country selling APP products. Kmart is one of the largest.

Our campaign is clearly working. Help us keep up the momentum and tell Kmart to follow Kroger’s lead by removing APP’s tissue products from its shelves until APP cleans up its act.

Rainforest destruction wrapped up in the form of throw-away tissue products is starting to pop up all over the US. Often stores selling the products don’t even know it. Together we can change that, harnessing the power of the marketplace to save forests in Indonesia.

Now is the time to keep the pressure up. That is why it is so important that you take a minute now to tell Kmart that there shouldn’t be any space for rainforest-destroying toilet paper on its store shelves.

With only 400 Sumatran tigers left, we can’t stop now. Now is the time to re-double our efforts, stand tall, and tell retailers not to buy APP tissue products until it ends its deforestation habit for good.

For the forests,

Rolf Skar
Greenpeace Senior Forest Campaigner

P.S. If we want to get Kmart to do the right thing, we need to spread the word far and wide. After you take action, please be sure to forward this email to friends and family who you think would also like to help out. The last 400 Sumatran tigers — and their rainforest home — are depending on us.

Tell major U.S. retailers like Walmart and Kmart not to sell rainforest destruction by avoiding APP tissue products.

Asia Pulp & Paper (APP) has brought their Indonesian rainforest destruction to American shelves with their line of disposable paper products.

Take action and tell stores like Walmart and Kmart not to sell rainforest destuction by avoiding APP’s “Paseo” tissue products.

Walk into major U.S. retail stores and you may find a secret hiding on the shelves: rainforest destruction.

It could be there in plain sight, but Asia Pulp & Paper (APP) hopes you’ll never notice. The company — which is responsible for driving massive rainforest destruction in Indonesia — has begun stocking the shelves of U.S. stores with their own line of toilet paper and tissue products marketed under the brand name ‘Paseo’.

But these products aren’t like the others. Paseo products have no recycled content — they’re made of 100% virgin tree fiber. Worse, those trees come from pulpwood plantations that are eating into Indonesia’s rainforests and destroying the last Sumatran tiger habitat.

They’re wiping away rainforests for throw-away tissue.

APP has shown no signs of stopping. They’ll only change if they learn that rainforest destruction is bad for business. That is why Walmart, Kmart and other major retailers need to say “no” to selling Paseo tissue products until APP cleans up its act.

If 40,000 of us speak out in the next 72 hours we can really get their attention. Take action and tell major U.S. retailers like Walmart and Kmart: “Don’t sell rainforest destruction — don’t sell Paseo tissue products!”

APP says its Paseo products are ‘fully sustainable’ and ‘made in the USA.’ But what their packaging and advertising won’t tell you is that Paseo tissue products are made from wood fiber shipped from overseas linked to widespread rainforest destruction.

We need to put a stop to it, and fast.

With your help, we know it’s possible. Just last week, we announced that Mattel, the world’s largest toy maker, had agreed to drop business with forest destroyers like APP. Many other companies have done the same. Why? Because companies have heard from people like you that they can’t afford to look the other way when it comes to rainforest destruction.

Send a message right now to these retailers urging them to avoid business with notorious rainforest destroyer APP.

Asia Pulp & Paper needs the U.S. market to expand their business. So far they have shown no signs of stopping their destructive ways. But together we can change that.

For the forests,

Rolf Skar
Greenpeace Senior Forest Campaigner

P.S. To hit our goal of 40,000 signatures in the next 72 hours we are going to need everyone who cares about the future of our planet’s rainforests to speak up. Forward this message to anyone you know who wants to make sure the last 400 Sumatran tigers survive.