by Casson Trenor, Greenpeace … this is a repost from 2013, but still valid
Casson Trenor, scored 26,840 points on our new 8-bit online video game Shark Vs. Mermaid Death Squad.
Though that’s not the only milestone I’m celebrating.
Last week, the game was shared with its 2 millionth viewer. When it first launched, we got the attention of a whole new audience. People like Jared Leto and Mark Bittman tweeted about it. Gaming sites like Gawker and Vice were writing about. I’m not gonna lie, the game is pretty cool. Check it out for yourself.
But this game isn’t about attracting celebrities. It’s about something much bigger.
If we don’t change how the tuna industry operates, it will be Game Over for our oceans. Overfishing runs rampant in all oceans from the Pacific to the Indian, and countless animals such as sharks, sea turtles, rays and other marine life are killed every year due to the destructive fishing practices of the global tuna industry.
We designed the game to highlight the unsustainable fishing practices of the three major U.S. tuna brands, Chicken of the Sea, Starkist, and Bumble Bee. The industry has used a lot of fancy PR tactics to stop Greenpeace from exposing the truth about how it runs its business. So we came up with a new tactic of our own to get the message out.
Play Shark vs Mermaid Death Squad now and see if you can beat my high score.
Don’t worry about running out of lives either. When you share the game with your friends on Facebook and Twitter you’ll earn a new life. Email the company, and earn two more. Trust me, it ain’t easy being a sea turtle or shark these days. Until things start change, you’re going to need those extra lives.
Have fun outrunning the tuna industry death squad and know that you are helping to bring attention to a critical issue at the same time.
For the oceans,
Casson Trenor Greenpeace Senior Markets Campaigner
Then tweet us at @greenpeaceusa and let us know what you think by using the #mermaiddeathsquad
Be a Seed for Change 