
Just 40 days from today, you and your fellow voters in Washington will get to decide whether same-sex couples should be allowed to marry.
We can truly make history here. With your help, the right wing will never again be able to say our side hasn’t won at the ballot.
But we’ve got to turn out voters and volunteers now if we’re going to win this – and that’s where you come in.
We’ve launched a revolutionary tool that uses the power of Facebook to let you get in touch with the people you know at home and in other key marriage battleground states – the people who, like you, are going to help win this.
It’s called Call4Equality, it’s incredibly simple to use, and it could be a total game-changer in these states. New research shows friend-to-friend contact is a hugely powerful motivator in elections.
Call4Equality uses Facebook to remind you who you know in your home state and the other three states with marriage on the ballot and then automatically creates personalized call lists and scripts for you to drum up votes and volunteers in this election. It’s a first-of-its-kind tool, and it’s incredibly easy.
The more calls you make, the more points you’ll get – points that can earn you cool HRC prizes.
I know what you’re thinking, because I had the same thought. My friends all want to see marriage equality as bad as I do, and they’re all going to vote the right way. Why would I call them?
Here’s why: study after study shows how contact from friends helps drive turnout. One analysis this month showed how Facebook outreach about friends who voted increased turnout in 2010 by 340,000 votes!
And it’s crucial to ask friends to volunteer for these campaigns. One more volunteer could mean countless more votes in our favor. That means you – and your Facebook friends – have the power to make a difference in this election.
HRC supporters like you ask time and again how to make a difference this election year. This is it – mobilizing our friends to make history at the ballot box this November.
I hope you’ll take a few minutes to check it out and start making some calls now.
Let’s get calling!
Chad Griffin








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