Warner Bros | Be a Seed for Change

The only guilt from eating chocolate should be the calories, right?
Unfortunately, with each tasty bite, you could unknowingly be supporting slave labour in the Ivory Coast, where children as young as 7 are forced to work long hours in cocoa fields and beaten if they work too slow. Some are sold for as little as a couple of dollars, deceived by promises of decent work and trapped in a life of slavery.
Many chocolate brands have made public commitments to find the best solution. But we’ve learned that Warner Bros. is refusing to tell consumers where the cocoa for their Harry Potter chocolates comes from.
Warner Bros. is heading into one of the busiest times of the year for their theme parks. Children excited to experience the world of Harry Potter will be asking their parents to buy these chocolates. Taking a stand right now will make a big impact – will you help?
Ask Warner Bros. what steps they’re taking to ensure Harry Potter chocolates are free of slavery.

Warner Bros. is ‘satisfied’ they’re using fair labour in Harry Potter chocolates.
But are you?

Ask Warner Bros. where the cocoa for their Harry Potter chocolates comes from.

While many chocolate brands have made public commitments to find the best solution, we’re singling out Warner Bros. because:

An independent investigation into their supplier Behr’s Chocolates led to a failing score of 1 out of 48 possible measures to ensure their operations are slavery-free;
Warner Bros. dismissed the findings of the investigation, simply stating that they were ‘satisfied’ that fair labour practices were being used in the production of their chocolates;
Given the conflicting information, outraged consumers asked Warner Bros. what steps were taken to ensure there was no slavery in Harry Potter Chocolates. Warner Bros. refused to respond.

We’re concerned that Harry Potter chocolates may contain cocoa harvested in conditions of modern slavery. Ask Warner Bros. where the cocoa for their Harry Potter chocolates comes from.
As consumers, we deserve to know that the products we buy are free from the taint of modern slavery.
Thank you in advance for taking action. Please share this with your friends to bring us one step closer to ending modern slavery in the cocoa industry.
Kate, Amy, Debra, Mich, Jess, Nick and all the Walk Free Muggles

Conquer the Lonely Mountain in Chrome

In “The Hobbit,” a company of Dwarves tries to reclaim the lost kingdom of Erebor from Smaug the Terrible, a fire-breathing Dragon. While the Dwarves’ quest is fraught with danger, your journey to Erebor is just a click away in “A Journey Through Middle-earth,” the Chrome Experiment released a few weeks ago from Warner Bros. Pictures, New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
You can now follow the Dwarves’ journey to Erebor and try to outsmart Smaug on your desktop, mobile phone or tablet. But it might be wise to first pay a little visit to the folks who live in nearby Thranduil’s Hall and Lake-town—locations that recently became accessible in this Chrome Experiment—just in case you need their help against the mighty Dragon.

To best equip you on your journey, you may want to stop by Google Play. There you’ll find all sorts of Hobbit-related apps, games, books, music and films*. Together with the recent recording of a Google+ Hangout with director Peter Jackson and actors Evangeline Lilly and Richard Armitage, these can also help you get up to speed for the upcoming release in theaters of “The Hobbit: The Desolation of Smaug.”
And for those of you more interested in web development than Dragon-slaying, check out the second technical case study on “A Journey Through Middle-earth” (the first one is already available on HTML5 Rocks). You can also watch a Hangout with North Kingdom, the team of designers and hackers who built it, on December 18. We’ll be posting more updates for the developer community on +Google Chrome Developers.
Posted by Adrian Soghoian, Product Marketing Manager & a Fool of a Took
*Available content and promotions vary by country.