“It starts out like a good trip, then ends with a jolt of reality. Warm and fuzzy, beautiful, manipulative, and disconcerting all at once. This is brilliant.”
We launched our new digital experience, What I Love, last week, and within hours, users like the one above were sharing their excitement.
Around the world, thousands of people have been visiting the site to encounter the things they love — whether it’s a steaming cup of coffee to wake you up in the morning … a long walk surrounded by trees in a nearby forest … the smell of a pie or freshly baked cookies — and to learn about their uncertain futures.
Most of all, users keep telling us that the experience transforms how they see climate change. Renee W., a Climate Reality supporter, wrote “this is a very valuable site … to see what you love and how the climate changes are affecting what you love” is so important. Helen D. says that What I Love “brings it all home.”
So many others are discovering the experience … but we noticed that you haven’t quite yet. Perhaps you’ve been outside raking newly fallen leaves, or have had your nose buried in a good book. No matter what you’re up to, something you love is being affected by climate change.
Remember what’s most important and find out how those things are being affected by climate change … and how you can protect them.
It’s not too late. But without you protecting the things you love … one day it could be.
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