Last year, Ecuador’s government paid over $1 million for the rights to use the Beatles song “All you need is love” for its new slogan to promote the country worldwide. Branding itself as a welcome, inviting place of adventure, biodiversity, and rich cultural heritage, “All you need is Ecuador” (#AllyouneedisEcuador) ads have run throughout the US, on prime spots during the recent World Cup, and on social media, targeting tourists, retirees, and volunteers. However, Ecuador’s recent treatment of one U.S. citizen particularly calls into question the country’s professed welcome policy to the world.

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