1987 – Live models were used for the first time in Playtex bra ads


By BRUCE HOROVITZ

APRIL 21, 1987 12 AM PT

TIMES STAFF WRITER

Brassieres, which haven’t made much news since some were symbolically burned two decades ago, are historical footnotes again. Television advertisements for some bras will soon use models instead of manikins.

On May 4, NBC is scheduled to air an ad for the Playtex-made Cross Your Heart bra, which shows a woman wearing the product. This brings to an end the decades-old ban by the networks on commercials that show models in their underwear.

“I don’t see why it should be taboo to show a woman in a bra,” said Hercules P. Sotos, vice-chairman of International Playtex, the Stamford, Conn.-based manufacturer. “It’s much more effective in showing the product’s attributes than a manikin.”

Playtex is not alone. In a soon-to-be-aired television ad campaign for men’s underwear, Fruit of the Loom has hired a male model to wear briefs. Both the $4-million Playtex campaign and the Fruit of the Loom campaign were devised by Grey Advertising.

history… may 4


1471 – In England, the Yorkists defeated the Landcastrians at the battle of Tewkesbury in the War of the Roses.

1493 – Alexander VI divided non-Christian world between Spain and Portugal.

1626 – Dutch explorer Peter Minuit landed on Manhattan Island. Native Americans later sold the island (20,000 acres) for $24 in cloth and buttons.

1715 – A French manufacturer debuted the first folding umbrella.

1776 – Rhode Island declared its freedom from England two months before the Declaration of Independence was adopted.

1814 – Napoleon Bonaparte disembarked at Portoferraio on the island of Elba in the Mediterranean.

1863 – The Battle of Chancellorsville ended when the Union Army retreated.

1886 – A bomb exploded on the fourth day of a workers’ strike in Chicago, IL. Eight people died in the violence during violence that day.

1886 – Chichester Bell and Charles S. Tainter patented the gramophone. It was the first practical phonograph.

1904 – The U.S. formally took control of the property for construction of the Panama Canal.

1905 – Belmont Park opened in suburban Long Island. It opened as the largest race track in the world.

1916 – Germany agreed to limit its submarine warfare after a demand from U.S. President Wilson.

1942 – The Battle of the Coral Sea commenced as American and Japanese carriers launched their attacks at each other.

1942 – The United States began food rationing.

1954 – The first intercollegiate court tennis match was played in the U.S. It was between Yale and Princeton.

1961 – Thirteen civil rights activists, dubbed “Freedom Riders,” began a bus trip through the South.

1964 – “Another World” premiered on NBC-TV.

1970 – The Ohio National Guardsmen opened fire on students during an anti-Vietnam war protest at Kent State University. Four students were killed and nine others were wounded.

1979 – Margaret Thatcher became Britain’s first woman prime minister.

1981 – The Federal Reserve Board raised its discount rate to 14%.

1987 – Live models were used for the first time in Playtex bra ads.

1987 – The First Bank of the United States was listed as a National Historic Landmark.

1994 – Israeli Prime Minister Yitzhak Rabin and PLO leader Yasser Arafat signed a historic accord on Palestinian autonomy that granted self-rule in the Gaza Strip and Jericho.

2000 – The citizens of London elected their mayor for the first time.

2003 – Idaho Gem was born. He was the first member of the horse family to be cloned.

2010 – Pablo Picasso’s “Nude, Green Leaves and Bust” sold for $106.5 million.

2012 – In Las Vegas, NV, Google received the first self-driving vehicle testing license.

Source:

on-this-day.com

Covid19 Recovery Phases – Healthy washington


by Lucas Combos

Patch

State leaders will examine each county’s status Monday and announce the results Tuesday. Last week, the Washington State Department of Health said more than a dozen counties looked at or near the thresholds to trigger a rollback to Phase 2. Counties that fail the metrics of their current phase will have to roll back by Friday.

Phase 2 allows for fewer people in most indoor spaces, cutting capacity for most businesses from 50 to 25 percent, and is likely to put more strict limits on the number of spectators allowed at professional sporting events.

table: (Office of the Governor)
© Provided by Patch (Office of the Governor)

For the complete article go to: patch.com

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