1987 – Live models were used for the first time in Playtex bra ads


By BRUCE HOROVITZ

APRIL 21, 1987 12 AM PT

TIMES STAFF WRITER

Brassieres, which haven’t made much news since some were symbolically burned two decades ago, are historical footnotes again. Television advertisements for some bras will soon use models instead of manikins.

On May 4, NBC is scheduled to air an ad for the Playtex-made Cross Your Heart bra, which shows a woman wearing the product. This brings to an end the decades-old ban by the networks on commercials that show models in their underwear.

“I don’t see why it should be taboo to show a woman in a bra,” said Hercules P. Sotos, vice-chairman of International Playtex, the Stamford, Conn.-based manufacturer. “It’s much more effective in showing the product’s attributes than a manikin.”

Playtex is not alone. In a soon-to-be-aired television ad campaign for men’s underwear, Fruit of the Loom has hired a male model to wear briefs. Both the $4-million Playtex campaign and the Fruit of the Loom campaign were devised by Grey Advertising.

Covid19 Recovery Phases – Healthy washington


by Lucas Combos

Patch

State leaders will examine each county’s status Monday and announce the results Tuesday. Last week, the Washington State Department of Health said more than a dozen counties looked at or near the thresholds to trigger a rollback to Phase 2. Counties that fail the metrics of their current phase will have to roll back by Friday.

Phase 2 allows for fewer people in most indoor spaces, cutting capacity for most businesses from 50 to 25 percent, and is likely to put more strict limits on the number of spectators allowed at professional sporting events.

table: (Office of the Governor)
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