Tag Archives: Social media

AFL – CIO

06/19/2012 Nativegrl77

A picture is worth a thousand words, especially when shared with others. That’s why we wanted you to be the first to see and share this new image about devastating policies that reward corporations for shipping good jobs offshore.

Click here now to share this picture with your friends and family on Facebook, Twitter and Pinterest.

50,000 manufacturing facilities gone. 6 million jobs lost. Chronic trade deficits. Record cash hoarding by the largest U.S. non-financial companies. These are all results of the troubling economic policies some of our lawmakers have passed and defended.

These policies have outsourced jobs and rewarded corporations with taxpayers’ money while they ship production, jobs and innovation overseas. Wall Street bankers and CEOs have filled their pockets while the rest of us have picked up the pieces.

This month and beyond, working families across the country will call on lawmakers and corporations to bring good jobs home and invest in America again, instead of shipping away our future.

We will tell you about events and actions during the weeks ahead. But right now, you can help by sharing the above graphic on Facebook, Twitter and Pinterest.

It’s time we brought good jobs home and made new our commitment to Made in America. Do your part by sharing this image at the link below:

http://bit.ly/KYaSUt

In Solidarity,
Nicole Aro
AFL-CIO Digital Strategies

~ politics petitions pollution and pop culture

Google Becomes More Social And It’s Hurting Your Business …JeffBulla’s blog

03/03/2011 Nativegrl77

Posted: 01 Mar 2011 01:47 PM PST

Google Becomes More Social And It’s Hurting Your Business http://feedproxy.google.com/~r/JeffbullassBlog/~3/ntwQ5-nKbC8/?utm_source=feedburner&utm_medium=email

Conversations in bars and dinner parties about who is right or wrong are often solved by the smart phone being drawn from the pocket or handbag with a Tweet subsequent mobile search on “Lord Google” with the question being answered from Wikipedia or another website with authority. Problem solved… using a blunt mobile instrument without a fight breaking out at the bar or the tipping of wine into someone’s lap.

The online search industry is embedded in our daily lives with up to 90% of all buying decisions starting with an online search and 89% of all clicks through to a website occurring from websites that appear on the first page of Google.

Google has been with us for over 10 years now (the company started in 1998) and has just announced a continuing evolution of its search algorithms to maintain its relevancy and that includes more integration with social media that has been occurring since 2009, though you may not have noticed. Google has also added other tweaks such as increasing visibility and ranking for content that is more recent and this puts fresh unique content right in the frame and blogs are essential for companies to maintain regular published online content.

If you haven’t taken close notice of Google’s search page recently beyond just looking at your results, just take a look down the left side when you do a Google search and you will notice this refined search banner that has 5 social network elements.

5 Major Social Media Elements In Google Search

Images (which includes social media channels such as Flickr)

Videos (which includes a well known social network YouTube”)

Realtime (this is the feed from Twitter.another social media channel you may have heard of but conveniently renamed by Google)

Discussions (this highlights social channels including forums)

Blogs (another social web platform)

Google’s Latest Announcement

Google has included some significant changes in its latest announcement including

Increasing the priority and prominence of search results from platforms such as Twitter, Flickr and Quora (a new social network kid on the block)

Blending results throughout the page instead of only at the bottom

Adding friends social media interactions into search results

This is done by an annotation system that lets you know when a friend has shared a specific link or search result. If your friend writes a blog about how to create honey, that result will have an annotation that your friend has “shared this,” either via Google or through one of Google’s three major social integrations.

This will produce a massive increase in social results appearance in search with friends results turning up in if they have tweeted a reference to that particular search term. You can also connect your Google account to social networks like Twitter if you choose either publicly or privately as you may not want to reveal that you are a @spongebobsuperfan on Twitter.

Google On How It Works On YouTube

Click here to view the embedded video.

What Are The Implications For Business?

The implication for business from the latest announcement and the continuing refinements is that if you want to increase your chances of appearing high in a Google search, that just pursuing a SEO link strategy is not going to be as successful as in the past.

It is now a necessity and a priority to be participating on the major social media channels or you are reducing your brands chances of “being found online” high up on search results.

If you are not active on social media because you think it’s all hype then you may be damaging your business because Google is making social search a priority and your potential customers will find it increasingly hard to find you when they do their next online search and you can’t be found.

The reality is that social media integration into search is here to stay and you need to learn the rules of the new social web or you will reduce your organisations visibility and no one wants to be invisible unless you are a super hero or a dinosaur.

~ politics petitions pollution and pop culture

Official Google blog …

02/14/2011 Nativegrl77

12 Major Business Benefits Of The Social Media Revolution

I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories.

You can exhort and preach to the CEO’s and executives about social media’s power and some will “get it“, but until you start to experience it for yourself the flame will not blaze brightly.

I look at my blog’ s Google analytics from time to time and the Global reach that you can achieve with social media never ceases to amaze me (the current analytics statistics show me that JeffBullas.com is read in 190 countries by 172,443 unique visitors). I don’t know of any other media that could achieve that in less than 2 years without spending a cent in traditional advertising or marketing dollars.

The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organisations and discovered that 79% are currently using social media channels. They also asked them what they saw as the benefits of social media and here are the results and feedback from from the real world.

The 12 Major Benefits Of Social Media

1. Increased awareness of the organisation

2. Increased traffic to website

3. Greater favorable perceptions of the brand

4. Able to monitor conversations about the organisation

5. Able to develop targeted marketing activities

6. Better understanding of customers perceptions of their brand

7. Improved insights about their target markets

8. Identification of positive and negative comments

9. Increase in new business

10. Identification of new product or service opportunities

11. Ability to measure the frequency of the discussion about the brand

12. Early warning of potential product or service issues

What often does scare the CEO is that as well as the benefits that social media does bring, there is a downside encapsulated in this comment by Paul Gillin the author of “The New Influencers”

“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.”

The challenge is to not let the fear of this unknown overwhelm the benefits that the social media revolution can provide to an organisation.

What benefits have you experienced with social media either for yourself or your company?