There’s a lot more to a can of tuna than the friendly looking label might suggest. Behind every happy bumble bee and smiling mermaid there’s an ocean of destruction.

That’s why Greenpeace is launching a new campaign to get the canned tuna industry to clean up its act and end its destructive ways. And to kick things off we’ve teamed up with Pulitzer Prize winning cartoonist Mark Fiore on a brand new video to expose the industry’s dirty little secret.

Our goal is to reach 25,000 views in the first 48 hours. If we do that, we have a great chance of giving the video the momentum it needs to really get the tuna industry’s attention.

Together we have already transformed the supermarket seafood industry in this country — getting companies like Costco, Trader Joe’s and Target to adopt real sustainable seafood policies. Now it’s time to take on the companies most responsible for ocean destruction in the United States.

You’ll be hearing a lot more about this campaign in the weeks and months to come. I can’t wait to get started.

In the meantime, check out the video and pass it along on Facebook and Twitter. The more we spread the word the faster we expose the tuna industry’s dirty little secret and save the oceans.

Sincerely,

Casson Trenor

Senior Markets Campaigner

P.S. One of the fastest and easiest ways to get people to watch the video is to forward this email to the people in your email address book.