See anything odd about this advertisment ?

 Product Review
After receiving the advertisement below I decided I needed to write . So, on October 14, 2013 I wrote to to express how I felt about the ad and the model‘s representing or misrepresenting what I felt was something other than selling jewelry. In full disclosure … I added more for this post but the question remains the same.
I have a subscription to Daily Candy and while I enjoy some of the articles, there are times when I find there are or their co-horts go beyond the pale… so to speak. It is with great sadness that the ad plays with skin colour and to be quite honest the jewelry is no longer an issue. I saw only the model’s change of skin colour not the jewelry or the colour of it and why old man winter is to blame for the dark days and whatnot. It is sad, I do not know if others will see this ad or the skin colour changes … make up or otherwise… but skin lightening is a bad practice and using it to play games with the consumer is just as bad. I had… past tense intense issues with my skin and spent months under heat lamps meds to take back control. I love my skin now though it’s not perfect I would never tell my daughters or her friends that lighter brighter whiter is the best for those dark days.  We all know great jewelry makes us feel different emotionally and in some cases jewelry of colour such as gold, sterling silver etc. looks great on different organic skin tones. I understand trying to fix skin problems including hyper-pigmentation but to be told that we should lighten up for those dark days is beyond offensive. If you look at the split photo of a model clearly darker on one side the other lighter with the jewelry being sold does look brighter but it is because the model is clearly lighter, this is a definite misrepresentation of what jewelry does …and sad that it appears to tell women that being dark may be a bad thing.
It’s my opinion
 Thank you for your time
I did not receive a response
However, here it is October 22, 2013 and sadly, I get yet the same advertisement from daily candy and i guess Krysos & Chandi, I will admit the advertisement’s words seem a little different, yet my eyes are drawn to the photos of what looks like one dark skin model and one lighter apparently after putting on jewelry? This time I sent it to some family and friends wondering what other inquiring minds had to say, some thought it was an advertisement for foundation some said it is to provoke and get more clicks. I have been writing about stepping away from skin lighteners and find this to be another self-esteem hurdle to jump over for women. This ad pushed several hot buttons of mine so; I announced I could not buy anything from Krysos & Chandi ever . I sell online but the ads are clear lest we talk about the fact that lighter brighter whiter does not always improve your social status … right?
Anyway, look below … what say you
“Surely you can feel Old Man Winter breathing down your neck.Delay the inevitable black cloud (of clothes) with bright pieces by Brooklyn-based designer Avneet Basi.The FIT grad’s love of ancient jewelry opulence led her to launch Krysos + Chandi, a made-to-order line of bracelets, rings, earrings, and necklaces that add pop to even the darkest ensembles.Spice up your weekly sweater rotation with the tassel bangle (spun with silver, gold, and colored cotton) in maroon, navy, and neon; a necklace of the same design brings new life to your favorite tee.Basi’s sterling silver and gold-plated brass Trikona rings, set with green onyx and amethyst stones, put puzzle skills to the test; daring bijou builders can stack until nail beds interfere.Go ahead, fall for it.Available at, $28-$165.”
The text above is by the Companies
krysos + chandi!Photos: Courtesy of Krysos + Chandi