1808: Charles Cotesworth Pinckney’s campaign sends history’s first fundraising email, requesting 75 cents to “help defeat the scourge of the Embargo Act of 1807.” Note: 75 cents would be around $10 in today’s dollars.
1828: Andrew Jackson’s campaign asks supporters to “give a Jackson to stand with Jackson.” This failed because Andrew Jackson was not yet on the $20 bill and no one had any clue what he was talking about.
1924: Calvin Coolidge earns the nickname “Silent Cal” after his web team accidentally sends out a blank fundraising email. (It does surprisingly well.)
2012: Supporters donate $5, $10, or even $20 to help my campaign raise the $20,000 we need to keep our operation going and growing this month.
I know it might not seem like that last one fits in with the other great moments in fundraising email history (especially since I made them all up). But this is the kind of stuff that matters when you’re taking on powerful special interests.
I’m not on the ballot this year — but that doesn’t mean our people-powered grassroots machine is sitting in the garage. We’re taking our fight everywhere a progressive fighter is under attack. And we’re continuing to build our own momentum so that we can start next year off on the right foot.
Before the month is out, we need to raise another $20,000 — and you can help us get there right now by clicking to make a contribution of any amount you can afford.
It’s true that fundraising emails don’t really have a rich history. But emails like these can help us write the next chapter of American history. The people who fight the hardest get to decide what the country looks like in the years ahead. And helping campaigns like mine reach goals like this one is one of the best ways to fight.
So make today just a little bit more historic — help us reach our goal and make sure our progressive grassroots organization has the resources it needs to win.
P.S.: Of course, one of the actual great moments in the history of fundraising email was my groundbreaking discovery of the “extra ask in the P.S.” gimmick. Won’t you recognize this historic achievement by making a contribution of $5 or more today?