Tag Archives: Fundraising

Great Moments in Fundraisin​g Email History … a message from AL Franken

1808: Charles Cotesworth Pinckney’s campaign sends history’s first fundraising email, requesting 75 cents to “help defeat the scourge of the Embargo Act of 1807.” Note: 75 cents would be around $10 in today’s dollars.  
1828: Andrew Jackson’s campaign asks supporters to “give a Jackson to stand with Jackson.” This failed because Andrew Jackson was not yet on the $20 bill and no one had any clue what he was talking about.
1924: Calvin Coolidge earns the nickname “Silent Cal” after his web team accidentally sends out a blank fundraising email. (It does surprisingly well.)
2012: Supporters donate $5, $10, or even $20 to help my campaign raise the $20,000 we need to keep our operation going and growing this month.
I know it might not seem like that last one fits in with the other great moments in fundraising email history (especially since I made them all up). But this is the kind of stuff that matters when you’re taking on powerful special interests.
I’m not on the ballot this year — but that doesn’t mean our people-powered grassroots machine is sitting in the garage. We’re taking our fight everywhere a progressive fighter is under attack. And we’re continuing to build our own momentum so that we can start next year off on the right foot.
Before the month is out, we need to raise another $20,000 — and you can help us get there right now by clicking to make a contribution of any amount you can afford.
It’s true that fundraising emails don’t really have a rich history. But emails like these can help us write the next chapter of American history. The people who fight the hardest get to decide what the country looks like in the years ahead. And helping campaigns like mine reach goals like this one is one of the best ways to fight.
So make today just a little bit more historic — help us reach our goal and make sure our progressive grassroots organization has the resources it needs to win.

P.S.: Of course, one of the actual great moments in the history of fundraising email was my groundbreaking discovery of the “extra ask in the P.S.” gimmick. Won’t you recognize this historic achievement by making a contribution of $5 or more today?

Paid for and authorized by Al Franken for Senate 2014

a message from Al Franken …

I’m writing to thank everyone who helped keep our grassroots organization strong in 2011.

 If you’re a longtime TeamFranken supporter who continued standing with us in 2011: THANK YOU!

 If you made your first contribution in 2011: THANK YOU!

 If your name is Ted: THANK YOU, TED!

 If you could only afford a small gift: THANK YOU!

 If you could afford a large gift, but only gave a small one: THANK YOU ANYWAY!

 If you forgot to give but really meant to and totally would have except you got distracted at the last minute and now you feel awful: THANK YOU, I GUESS — AND PLEASE CLICK HERE TO GIVE NOW AND ALLEVIATE YOUR GUILT!http://www.alfranken.com/page/m/6cf7873/715407ea/31809885/7816454a/2228609982/VEsH/

 If you recruited friends to give: THANK YOU (AND THEM)!

 If you skipped your morning coffee for a week in order to make a contribution: THANK YOU, AND I HOPE YOU DIDN’T SCREW UP ANY IMPORTANT WORK DEADLINES!

 If you gave because you’re married to me: THANKS, FRANNI — I LOVE YOU!

 I’m pretty sure that covers everybody.



 P.S.: If you contributed because you love our tradition of including an extra “ask” in the P.S. of every email: THAT’S KIND OF WEIRD — BUT THANK YOU, AND WON’T YOU PLEASE CLICK HERE TO MAKE AN ADDITIONAL CONTRIBUTION NOW?

a message from Senator AL Franken

Al Franken - U.S. Senator, Minnesota

Dear Carmen,

There’s nothing worse than a verbose fundraising email, so I’ll get right to the point: We’re $12,342 away from our November fundraising goal — can you click here to contribute $5 or $10 and help us reach it?




P.S.: Okay, in case you felt shortchanged by that fairly brusque email, let me reassure you that, in fact, your support really does mean an awful lot to me. Every time I ask my staff how we’re doing and hear about all the $25 contributions people are sending in and all the nice notes that come along with the contributions, it lifts my spirits and makes me even more committed to doing the good work you worked so hard to send me to the Senate to do. It’s just that, when I asked the team how we were doing today, they told me about being $12,342 short of our monthly goal. And I know there are only 13 hours left, but I really, really want to get there. Not just for the satisfaction of reaching a goal, but because we need that money to fund our grassroots, people-powered campaign. And it really does make a difference when you send in a few dollars — in fact, if everyone who read this email sent in a few dollars, we’d blow through that goal. Actually, if only the people who read all the way through to this ridiculously long P.S. sent in a few dollars, we’d be all set for the month. Anyway.

P.P.S.: Please click here to contribute.

a message from Nancy Pelosi

If we continue to stand together, I believe this moment will mark the turning point on the road to a Democratic victory in 2012.

The American people are rejecting the Tea Party Republican agenda that puts tax breaks for the wealthiest people in our country ahead of creating jobs.

Now, it is up to us to seize this moment.

That’s why the looming October 31st FEC fundraising deadline is so critical. This is the last fundraising deadline before the one year out to Election Day marker and House Democrats must have a strong showing.

Please contribute $3 or more to our Million Dollar Match Campaign before October 31st and your gift will be matched dollar-for-dollar by a group of House Democrats.

The world will be watching to see if Democrats can maintain the momentum and exceed our million dollar goal. Our results will be closely scrutinized by the media and political pundits as an indication of our strength and determination to take the fight to the Republicans.

With just 25 seats standing between us and a new Democratic Majority, we can’t wait for tomorrow.

Contribute $3 or more to our Million Dollar Match Campaign before Midnight Monday >>

Let’s stand together for a new direction that places creating jobs over reckless tax breaks for billionaires and Big Oil.

Thank you for your support,

Nancy Pelosi

982,967 …Jim Messina, BarackObama.com

Remember that deadline we kept emailing you about a couple weeks ago?

Here’s what you should know about what we’ll report to the FEC tomorrow:

— In the third fundraising quarter of this year, 606,027 people donated to this campaign — even more than gave in the record-breaking previous quarter.
— Those people gave more than 766,000 total donations — 98 percent of them $250 or less, at an average amount of $56. That’s more than twice as many donations than we had at this point in the historic 2008 campaign.
— We are focused on building infrastructure that will help us win in 2012. And each quarter we set a combined goal for the campaign and our allies at the Democratic National Committee. We far exceeded our goal of $55 million this quarter between the two organizations. Great work.
— Together, Obama for America and the DNC raised more than $70 million. And it all happened during a summer when the President was focused on doing the job he was elected to do — a summer when we had to cancel a series of fundraising events and ask everyone to dig a little deeper.

If I could sum up this last quarter in a few words: You came through. Thank you.

Here’s even bigger news: Right now, 982,967 people have donated to this campaign. We’re within striking distance of 1 million donors.

You’re one of those first million already, so it’s up to you to inspire someone else to give for the first time. Make a promise to match someone’s first donation to the campaign now — you pick the amount, and we’ll match you with a grassroots supporter who hasn’t given to the campaign yet. You can even leave them a note (and you might get one back).


Part of the reason we send you all these emails is that we don’t accept any money from special-interest groups or Washington lobbyists.

So getting to a million grassroots donors isn’t just a huge accomplishment this early in the campaign. It’s our answer to our opponents, the press, and anyone who wants to know whether the President’s supporters have his back.

The reality is that on top of the hundreds of thousands of supporters from 2008 who decided to make another donation, 257,635 people made their first donation ever to the Obama organization — continuing the record pace you all set in the previous quarter.

That support translates directly to what we can do on the ground. In the past three months we’ve grown our organizing staff by 50 percent, and opened up three new field offices every week. Thousands of volunteers and organizers made 3 million phone calls and in-person visits to voters.

That’s all because you decided to be part of this.

And the continued pace of that growth is up to you — we will open more offices, train more organizers, and knock on more doors at the pace you make possible.

When Republicans think it helps their political fortunes to block the progress that the President is advocating for, we have to speak up and mobilize.

You know why it’s important to engage right now. We’re up against a Republican Party and special interest-funded groups that will spend hundreds of millions of dollars spreading any message that they believe will defeat the President and roll back our efforts to build a fairer economy that rewards hard work and responsibility, not large corporations.

But we’ve also got to build for the long term. That’s what all the fundraising and deadlines are about: building the organization now that will put us in a position to win in 2012.

Thanks for all you did to get us here. I’m excited for what’s ahead, and I hope you’ll take part in the push to 1 million grassroots donors today.

Make a pledge and double your impact by inspiring someone to donate for the first time today:



Jim Messina
Campaign Manager
Obama for America