The Birmingham Campaign was a movement led in early 1963 by the Southern Christian Leadership Conference (SCLC) which sought to bring national attention of the efforts of local black leaders to desegregate public facilities in Birmingham, Alabama. The campaign was led by Dr. Martin Luther King Jr. and Reverends James Bevel and Fred Shuttlesworth, among others.
In April 1963, King and the Southern Christian Leadership Conference (SCLC) joined Birmingham’s local campaign organized by Rev. Shuttlesworth and his group, the Alabama Christian Movement for Human Rights (ACMHR). The goal of the local campaign was to attack the city’s segregation system by putting pressure on Birmingham’s merchants during the Easter season, the second biggest shopping season of the year. When that campaign stalled, the ACMHR asked SCLC to help.
The campaign was originally scheduled to begin in early March 1963 but was postponed until April. On April 3, 1963, it was launched with mass meetings, lunch counter sit-ins, a march on city hall, and a boycott of downtown merchants. King spoke to Birmingham’s black citizens about nonviolence and its methods and appealed for volunteers. When Birmingham’s residents enthusiastically responded, the campaign’s actions expanded to kneel-ins at churches, sit-ins at the library, and a march on the county courthouse to register voters.
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