Google Becomes More Social And It’s Hurting Your Business …JeffBulla’s blog

Posted: 01 Mar 2011 01:47 PM PST

 Google Becomes More Social And It’s Hurting Your Business

Conversations in bars and dinner parties about who is right or wrong are often solved by the smart phone being drawn from the pocket or handbag with a Tweet subsequent mobile search on “Lord Google” with the question being answered from Wikipedia or another website with authority. Problem solved… using a blunt mobile instrument without a fight breaking out at the bar or the tipping of wine into someone’s lap.

The online search industry is embedded in our daily lives with up to 90% of all buying decisions starting with an online search and 89% of all clicks through to a website occurring from websites that appear on the first page of Google.

Google has been with us for over 10 years now (the company started in 1998) and has just announced a continuing evolution of its search algorithms to maintain its relevancy and that includes more integration with social media that has been occurring since 2009, though you may not have noticed. Google has also added other tweaks such as increasing visibility and ranking for content that is more recent and this puts fresh unique content right in the frame and blogs are essential for companies to maintain regular published online content.

If you haven’t taken close notice of Google’s search page recently beyond just looking at your results, just take a look down the left side when you do a Google search and you will notice this refined search banner that has 5 social network elements.

5 Major Social Media Elements In Google Search

Images (which includes social media channels such as Flickr)

Videos (which includes a well known social network YouTube”)

Realtime (this is the feed from Twitter.another social media channel you may have heard of but conveniently renamed by Google)

Discussions (this highlights social channels including forums)

Blogs (another social web platform)

Google’s Latest Announcement

Google has included some significant changes in its latest announcement including

Increasing the priority and prominence of search results from platforms such as Twitter, Flickr and Quora (a new social network kid on the block)

Blending results throughout the page instead of only at the bottom

Adding friends social media interactions into search results

This is done by an annotation system that lets you know when a friend has shared a specific link or search result. If your friend writes a blog about how to create honey, that result will have an annotation that your friend has “shared this,” either via Google or through one of Google’s three major social integrations.

This will produce a massive increase in social results appearance in search with friends results turning up in if they have tweeted a reference to that particular search term. You can also connect your Google account to social networks like Twitter if you choose either publicly or privately as you may not want to reveal that you are a @spongebobsuperfan on Twitter.

Google On How It Works On YouTube

Click here to view the embedded video.

What Are The Implications For Business?

The implication for business from the latest announcement and the continuing refinements is that if you want to increase your chances of appearing high in a Google search, that just pursuing a SEO link strategy is not going to be as successful as in the past.

It is now a necessity and a priority to be participating on the major social media channels or you are reducing your brands chances of “being found online” high up on search results.

If you are not active on social media because you think it’s all hype then you may be damaging your business because Google is making social search a priority and your potential customers will find it increasingly hard to find you when they do their next online search and you can’t be found.

The reality is that social media integration into search is here to stay and you need to learn the rules of the new social web or you will reduce your organisations visibility and no one wants to be invisible unless you are a super hero or a dinosaur.

RECALL Wisconsin’​s GOP Senators!

It’s time to show right-wing lawmakers that they cannot use budget gaps, created by their own massive giveaways to their corporate sponsors, as an excuse to attack Americansfundamental rights.

The budget plan proposed by Wisconsin Governor Scott Walker and advanced by his Republican allies in the legislature which would rip away the collective bargaining rights of public workers is a shocking example of extreme overreach … it’s time to hold these people accountable!

In Wisconsin, voters can recall their state elected officials after they have been in office for a year. That means that Gov. Walker cannot be recalled until 2012, but eight of the GOP Senators who have pushed for passage of Walker’s plan are eligible for recall NOW — and the state Democrats have taken steps to begin the recall process.

First things first: Let us know you’re on board and sign our petition supporting the recall effort.

This is not just about Wisconsin — it’s about right-wing power grabs and assaults Americans’ rights everywhere. If we can successfully recall these lawmakers in  Wisconsin, it will help set us up for similar recall efforts where they are possible in other states and, more importantly, it will make governors and legislators think twice about pushing such measures to begin with.

Show lawmakers in Wisconsin and all states that this type of overreach will not be taken sitting down.

Join this effort now.

— Ben Betz, Online Communications Manager

P.S. This is going to be BIG and PFAW hopes to be a real force in this effort. That means we’ll need as many of our members and activists, from around the country, engaged in it.

Tell Sens. Murray and Cantwell: Support the Social Security Protection Act of 2011.

Tell Sens. Murray and Cantwell: Support the Social Security Protection Act of 2011.

Take Social Security off the chopping block.

Clicking here will add your name to this petition to Sens. Murray and Cantwell:

“Social Security is one of the most popular and most effective social programs in our country’s history. We cannot allow its opponents to undermine it.

Help take Social Security off the chopping block by co-sponsoring the Social Security Protection Act of 2011.”

Click here to add your name

We need to take Social Security off the table as a bargaining chip in talks about the budget deficit and federal spending.

Social Security is one of the greatest anti-poverty programs in our country’s history and is wildly popular. In addition, despite fearmongering to the contrary, Social Security is currently running a surplus, is fully solvent for decades, and is prohibited by law from adding to the deficit.

In fact, the only crisis facing Social Security is caused by opponents of the program who are crying wolf about a crisis in order to justify undermining one of the most popular social programs in our history.

Senator Bernie Sanders of Vermont is introducing a bill today called the Social Security Protection Act of 2011. The bill would take Social Security off the chopping block by requiring a two-thirds super majority to reduce benefits, raise the retirement age or privatize the program.

Tell Sens. Murray and Cantwell: Support the Social Security Protection Act of 2011. Click here to automatically sign the petition.

Make no mistake, enemies of Social Security are trying to sabotage it even as they try to bamboozle the rest of us about their real aims. And we already know that some plan to use the prospect of a government shutdown or the fight around the debt ceiling as leverage to undermine Social Security.

We’ve seen how this works before. Time and again, conservatives have ginned up fake emergencies to justify far-reaching and deeply unpopular legislation. And all too often, we’ve seen Democrats in office do nothing to stop — or worse, actively enable — these conservative power-grabs.

We can’t let this happen with Social Security, which for 75 years has withstood both the test of time and the active efforts to undercut it.

Tell Sens. Murray and Cantwell: Support the Social Security Protection Act of 2011. Click here to automatically sign the petition..

Ten senators are already co-sponsoring the Social Security Protection Act. As a number of the co-sponsors of the bill wrote in a Dear Colleague letter:

“Our legislation does not prohibit Congress from cutting Social Security benefits, raising the retirement age or privatizing this important program. It simply ensures that if Congress takes any of these actions, a super-majority vote is needed…”

This is precisely the type of leverage we’ll need in the upcoming fights. It will help stop conservatives from ramming through cuts or privatization as some sort of grand compromise on “must pass” legislation.<

Once we do this, we banish the false specter of crisis, and have a real discussion about how to make changes to Social Security to keep it successful for another 75 years.

Thank you for standing up for Social Security.

Matt Lockshin, Campaign Manager

CREDO Action from Working Assets

P.S. The co-sponsors for the Social Security Protection Act of 2011 are: Bernard Sanders (VT), Daniel Akaka (HI), Sheldon Whitehouse (RI), Sherrod Brown (OH), Barbara Mikulski (MD), Barbara Boxer (CA), Debbie Stabenow (MI), Mark Begich (AK), Richard Blumenthal (CT) and Frank Lautenberg (NJ).

Congress: -the Republican led House -the Senate …both meet @10amET

The Senate convenes at 10:00amET Thursday 3, 2011

Following any Leader remarks, the Senate will proceed to a period of morning business until 11:00am with senators permitted to speak therein for up to 10 minutes each. The Republicans will control the first half and the Majority will control the final half.

At 11:00am, the Senate will resume consideration of S.23, the America Invents Act.

The following amendments are pending to S.23:

– Leahy amendment #114 (Title amendment)

– Bennet amendment #116 (small business fast track)

The Senate has reached an agreement to vote at 12:30pm in relation to the Feinstein amendment #133, as modified (strikes first to file provisions in the bill). The time until 12:30pm will be equally divided and controlled between the proponents and opponents with no amendments in order to the Feinstein amendment prior to the vote.

There will be a period of morning business from 2-4pm. The Majority will control the first hour and the Republicans will control the next hour.

This evening, Senator Reid filed cloture on S.23, the America Invents Act. By consent, the cloture vote will occur after the 2 judge votes on Monday, March 7 (the 2 judge votes will begin at 5:30pm).

As a result of cloture being filed, the filing deadline for first degree amendments is 1pm tomorrow, Friday, March 4. If your senator has a germane amendment and would like to preserve the ability to offer, please send a signed copy of the amendment to the cloakroom prior to the deadline so that we may file it at the desk for you. If you have already filed, there is no need to refile.


31: Grassley motion to table the Feinstein amendment #133: , as modified; Tabled: 87-13

There will be no further roll call votes today.

Unanimous Consent:

Agreed to the Stabenow amendment #126 (Detroit satellite office) by voice vote

Agreed to Bingaman amendment #142 (PTO length of time between reviews).

Passed HR662, Surface Transportation Extension Act of 2011.

Adopted S.Res89, a resolution relating to the death of Frank W. Buckles, the longest surviving United States veteran of the First World War.

Adopted S.Res.90, a resolution supporting the goal of “International Women’s Day” and recognizing this year’s centennial anniversary of National Women’s Day.

S.Res.91, a resolution supporting the goals and ideals of Multiple Sclerosis Awareness Week.

Adopted S.Res.92, a resolution to authorize the payment of legal expenses of Senate employees out of the contingent fund of the Senate.

Confirmed the following nominations:

#35 Daniel L. Shields III, of Pennsylvania, a Career Member of the Senior Foreign Service, Class of Counselor, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to Brunei Darussalam.

#36 Pamela L. Spratlen, of California, a Career Member of the Senior Foreign Service, Class of Counselor, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to the Kyrgyz Republic.

#37 Sue Kathrine Brown, of Texas, a Career Member of the Senior Foreign Service, Class of Minister-Counselor, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to Montenegro.

#38 David Lee Carden, of New York, to be Representative of the United States of America to the Association of Southeast Asian Nations, with the rank of Ambassador Extraordinary and Plenipotentiary.

#39 Eric G. Postel, of Wisconsin, to be an Assistant Administrator of the United States Agency for International Development, vice Jacqueline Ellen Schafer, resigned.





2:47 P.M. –

SPECIAL ORDER SPEECHES – The House has concluded all anticipated legislative business and has proceeded to Special Order speeches.

2:41 P.M. –

ONE MINUTE SPEECHES – The House proceeded further with one minute speeches.

Mr. Cantor asked unanimous consent That, when the House adjourns on Tuesday, March 8, 2011, it adjourn to meet at 10:00 a.m. on Wednesday, March 9, 2011 Agreed to without objection.

Mr. Cantor asked unanimous consent That, when the House adjourns on Friday, March 4, 2011, it adjourn to meet at 2:00 p.m. on Tuesday, March 8, 2011 for Morning-Hour Debate. Agreed to without objection.

Mr. Cantor asked unanimous consent That, when the House adjourns on Thursday, March 3, 2011, it adjourn to meet at 2:00 p.m. on Friday, March 4, 2011. Agreed to without objection.

H.R. 4:

to repeal the expansion of information reporting requirements for payments of $600 or more to corporations, and for other purposes

2:11 P.M. –

Motion to reconsider laid on the table Agreed to without objection.

On passage Passed by recorded vote: 314 – 112 (Roll no. 162).

1:46 P.M. –

Point of order raised by Mr. Weiner on the voice vote of the measure. Mr Weiner stated that the bill purportedly included a Federal income tax increase making the clause 5b of Rule XXI requirement for a three-fifths majority for passage of the measure applicable. Point of order overruled by the Chair.

1:43 P.M. –

On motion to table the motion to appeal the ruling of the chair Agreed to by the Yeas and Nays: 243 – 181 (Roll no. 161).

1:19 P.M. –

Mr. Camp moved to table the motion to appeal the ruling of the chair

Mr. Levin appealed the ruling of the chair. The question was then put on sustaining the ruling of the chair.

1:18 P.M. –

Point of order sustained against the motion to recommit with instructions.

1:06 P.M. –

Mr. Camp raised a point of order against the motion to recommit with instructions. Mr Camp states that the motion violates clause 10 of Rule XXI by proposing an increase in mandatory spending over a relevant period of time. Sustained by the Chair.

1:00 P.M. –

The instructions contained in the McNernney motion seek to require the Committee on Ways and Means to report the bill back to the House forthwith with an amendment which inserts sections entitled “NONREFUNDABLE PERSONAL CREDIT FOR TAXPAYERS SUBJECT TO A TAX INCREASE UNDER THE SMALL BUSINESS PAPERWORK MANDATE ELIMINATION ACT OF 2011”, “INCOME ATTRIBUTABLE TO DOMESTIC PRODUCTION ACTIVITIES”, and “MAJOR INTEGRATED OIL COMPANIES INELIGIBLE FOR LAST-IN, FIRST-OUT MEHTOD OF INVENTORY”.

Mr. McNerney moved to recommit with instructions to Ways and Means.

The previous question was ordered pursuant to the rule.

11:30 A.M. –

DEBATE – The House resumed debate on H.R. 4.

11:29 A.M. –

WORDS TAKEN DOWN – During the course of debate, exception was taken to certain words used in debate. Subsequently, unanimous consent was granted to withdraw the words and the House resumed debate on H.R. 4.

10:25 A.M. –

DEBATE – The House proceeded with two hours and thirty minutes of debate on H.R. 4.

Rule provides for consideration of H.R. 4 with 2 hours and 30 minutes of general debate. Motion to recommit with or without instructions is allowed. Measure will be considered read. Bill is closed to amendments. The resolution provides that an amendment in the nature of a substitute consisting of the text of the amendment recommended by the Committee on Ways and Means now printed in H.R. 705 shall be considered as adopted. The resolution waives all points of order against provisions in the bill, as amended. The waiver of all points of order against provisions in the bill, as amended, is prophylactic in nature.

Considered under the provisions of rule H. Res. 129.

10:05 A.M. –

ONE MINUTE SPEECHES – The House proceeded with one minute speeches, which by direction of the Chair would be limited to 10 per side of the aisle.

PLEDGE OF ALLEGIANCE – The Chair designated Mr. Wilson of SC to lead the Members in reciting the Pledge of Allegiance to the Flag.

10:04 A.M. –

The Speaker announced approval of the Journal. Pursuant to clause 1, rule I, the Journal stands approved.

10:01 A.M. –

The Speaker designated the Honorable Ted Poe to act as Speaker pro tempore for today.

10:00 A.M. –

The House convened, starting a new legislative day.